CHALLENGING CONVENTION
The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea. This is where TBWA\’s philosophy of Challenging Convention comes into play. Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static.
2017
One Show
- The Times “The news you should be following” Print – Bronze
D&AD
- Student Flights “The US President” Radio – Graphite Pencil
- City Lodge “Anniversary” Radio – Wood
- Student Flights “Spiritual Festival” Radio – Wood
Cannes
- Goodbye Malaria “Beautiful Pathogens” Design Craft – Bronze
- Student Flights “The US President” Radio – Bronze
Loeries
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, General Collateral- Gold
- Goodbye Malaria “Beautiful Pathogens” Brand Identity & Collateral Design, Identity Programs – Bronze
- Goodbye Malaria “Beautiful Pathogens” Design Mixed Media – Bronze
- Doom “Fly on the Wall” Newspaper Bronze
- Student Flights “World Gone Mad” Radio – Silver
- Student Flights “World Gone Mad” Radio Craft – Craft Gold
- Pictionary “Know your Partner” Radio – Bronze
- Doom “Fly on the Wall” Radio – Bronze
- Student Flights “The US President” Internet Radio – Gold
- Student Flights “The US President” Radio Craft – Craft Gold
- Student Flights “BabyBot” Internet Video – Gold
2016
One Show
- Tiger Brands “Sexy Times” Radio – Silver
- Flight Centre “Travel before it’s not too late” Radio – Gold
- Flight Centre “Beer Fest” Radio Craft – Bronze
D&AD
- Tiger Brands “Sexy Times” Radio – Yellow Pencil
- Student Flights “Travel before it’s not fun anymore” Radio – Wood Pencil
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Wood Pencil
Cannes
- Tiger Brands “Irritation Equations” Radio – Silver
- Student Flights “Travel before it’s not fun anymore” Radio craft – Silver
- Student Flights “Holiday Packing” Print – Silver
- City Lodge “A room for everyone” Print – Silver
Loeries
- Student Flights “Holiday Packing” Print – Bronze Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Campaign Silver
- Student Flights “Old you visits young you” Radio – Campaign Bronze
- Tiger Brands “Monna & Mosadi” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft – Campaign Craft Gold
- Ad of the year
- Student Flights “Travel before it’s not fun anymore” Radio – 1st place
- 2015 Individual Agency of the Year
2015
One Show
- Nissan “100% Silent” Radio – Silver
D&AD
- MFS “Tough Decisions” Film – Wood Pencil
Cannes
- Tiger Brands “Sexy Times” Radio Craft – Gold
- Tiger Brands “Sexy Times” Radio – Gold
- Student Flights “Travel before its not fun anymore” Radio – Silver
Loeries
- Tiger Brands “Beacon Liquorice” Brand Identity & Collateral Design – Bronze Campaign
- Tiger Brands “Fast Fading or Long Lasting” Newspaper – Silver Campaign
- Student Flights “Travel before it’s not fun anymore” Radio – Gold Campaign
- Tiger Brands “Sexy Times” Radio – Campaign Silver
- Student Flights “Travel before it’s not fun anymore” Radio Craft Writing – Campaign Gold
- Creative circle individual agency of the year 2015.
- No 1 Radio agency in the world in 2015 Cannes rankings.
TBWA Hunt Lascaris
3 Sandown Valley Crescent
Sandton, Johannesburg
South Africa
+27 (0) 11 322 3100
Karabo Denalane
CEO (Johannesburg)
+27 11 322 3290
Karabo.Denalane@tbwa.co.za
Featured Work
Featured Showcases
Creative Circle Best of the Year 2024
The 2024 Creative Circle Best of the Year winners have been announced, celebrating the work, the people, and the brands that continue to push South Africa's industry forward. As always, the winning work sparks debate, from purpose-driven campaigns to sharp insights, craft, and humour, ultimately, this work is a snapshot of where we stand as an industry. Here you can find all the winning work and talent behind the work, congrats you beauties.
Craft Award Results: December 2024
This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.
The Best of Digital & Digital Craft in South Africa 2024
Want to work with the best South African talent behind the clicks, scrolls, and swipes this year? You’re in the right place. This showcase celebrates the best campaigns in Digital & Digital Craft for 2024 and the names behind the work, awarded by the Loeries.
The Best of Design in South Africa 2024
Want more than just a fancy stick man from your designer? You’ve come to the right showcase. This is all the best South African work in the category Design for 2024 awarded by the Loeries.
The Best of Radio & Radio Craft in South Africa 2024
Step right up for South Africa’s finest in Radio & Radio Craft for 2024. Here, we’ve gathered the Loeries’ winning work in the Radio categories and the teams behind the work. If you’re looking for talent making a noise in audio 
... you've found them.
The Best of Film & Film Craft in South Africa 2024
Welcome to the first in a series of showcases celebrating the very best South African work in 2024. Our first showcase is the Best of Film & Film Craft awarded by the Loeries. Here we spotlight the best local talent making moving pictures. Save their names!