Grey Advertising Africa

Grey is the leading global advertising group, positioned as “Famously Effective” since 1917. We work as a “Networked agency” rather than an agency network tapping into the collective creativity of 10 000 of the brightest thinkers worldwide.


CEO: Paul Jackson
ECD: Fran Luckin

Company Website

Grey Group, Adweek Global Agency of the Year 2013, has re-entered South Africa with Grey Africa, one of South Africa’s fastest growing advertising communications agencies. Grey Africa is re-establishing the global advertising giant as a leader in providing creative and effective full-service marketing solutions across the African continent. It is a critical step in Grey’s growth strategy of developing its networks in fast-growing and important markets and sectors in the EMEA region. Grey Africa will focus on developing a strong local Grey presence in South Africa as well as lead Grey’s expansion in key African markets. Grey ranks among the world’s top advertising and marketing organizations, serving one-fifth of the FORTUNE 500, in 96 countries. Under the banner of “Grey Famously Effective Since 1917,” we continue to break new ground in brand experience across every platform and create lasting consumer connections.

  • Grey won gold at the Cannes 2017 for its radio campaign – Duracell Duralock technology: guaranteeing a 10 year shelf life. The radio campaign has also been chosen as a winner at this year’s WPPed Cream awards. The WPPED Cream Awards are judged by some of the top Creative Directors in the WPP network. They look at work submitted all around the world, across all marketing disciplines. The winners of the WPPed Cream Awards are, therefore, the best work produced across all the agencies in the WPP network in a given year!
  • Grey Advertising’s ad for Consol Glass called “The Best Things Come in Glass” TVC won best-liked AD for 2017.
  • Grey Africa ranked 5th amongst mid-sized agencies in Middle East and Africa and we ranked 13th overall in South Africa


17 Muswell Road South
Block A Wedgefield Office Park

+27 11 706 3060

Marketing Director: Allan Tennant
+27 83 327 2895

Featured Work