Darling and Darling director Alexa Wilson and Post Modern editor and also a darling William Kalmer take Best in Craft this month for Bernini. On judging duty were Nwabisa Tolom, Creative Director at TBWA\Hunt Lascaris, and Lebogang Rasethaba, Director at Egg Films. Thank you, power duo.
Nwabisa’s creative journey has taken her from Joburg to New York, San Francisco and Amsterdam, shaping how she thinks about ideas, craft and culture. Now a Creative Director at TBWA working on brands like Savanna, she brings a global perspective to the work, grounded in human behaviour and South Africa’s uniquely textured humour. In this conversation, she reflects on working across cultures, what separates a good copywriter from a great one, how she chooses collaborators, and why the ideas that scare you a little are often the ones worth fighting for.