Our ad industry is pivoting at warp speed. Creativity’s under pressure, tech is rewriting the rules, and uncertainty is the only certainty… cue the tiny violins. Or listen to Blacksmith. 

Amidst chaos and uncertainty Blacksmith has pivoted and expanded their service offering into brand consulting and ideation while remaining true to the creative content power house that they are known for. They’ve backed themselves by showcasing their latest creations over the years and pivoted to working with client from within and on a granular strategic level that informs all things creative. Their new showreel’s intention is to inspire others to simply keep creating.

Blacksmith Collective 2025 Showreel – ‘Keep Creating’

“We’re in this scary, exciting place where everything is evolving so quickly, and no one really knows which way to pivot,” says Blacksmith Co-founder Diogo Mendonça. “This showreel is our way of saying, in the face of all that, simply just create. That’s what keeps you relevant. That’s what keeps you going.”

Four years in the making, this reel is more than a visual flex. It’s a creative manifesto from a company that’s worked with Nike, Coca-Cola, Showmax, KFC, and more and still believes in the power of showing up, collaborating hard, and crafting work with purpose. Diogo calls it a tribute to bold ideas, shared moments, and the restless energy that keeps them evolving.

New to Blacksmith? Read about their 9-year journey from startup to fully-fledged branding consultancy and content powerhouse in our recent interview with Diogo.

Wanna (s)talk some more? Blacksmith on IDIDTHAT and company website.