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Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’

With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.

2021-08-19T13:17:09+02:00August 19th, 2021|Categories: Bomb Commercials Editorial, Editorial|Tags: , |

Hello Circus, a talent agency and new home for independent freelance directors

Hello Circus represents freelance and independent directors who are already established or new to the industry. Choosing a far more fluid and flexible approach over the traditional production model, this talent agency connects directors directly with agencies and brands to create a more integrated transparent process. Wanna join the Circus?

2021-08-10T14:28:31+02:00August 10th, 2021|Categories: Editorial, Hello Circus Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT shines a spotlight on the women in South Africa's production industry. Our hope is that this will become a talent showcase to access and discover the right people for your projects. This month features Director at Darling Films Gale Maimane, Director at Bomb Commercials Stephina Zwane and Editor at Ludus Post Productions Angela Whitehouse.

The Rudeboy Collective expands. Three new filmmakers, another office in Cape Town and a humans-first take on commercials directing

The best way to explain the noticeable shift at Rudeboy is to introduce you to the new directors joining the team; Hallie Haller and director-duo Helen and Kim. A creative mindful group who share more than just the same headshot photographer. A group of filmmakers who live and breathe their values and we are here for it! Let's go!

Sketchbook Studios signs director Ramon Mellett, ‘He’s not our funny guy’

Before becoming a commercials director, Ramon Mellet worked as an editor, photographer and DOP. This production background gives him an edge on any set. Having also worked for years as a graffiti artist in his earlier life, the non-conformist subculture has perhaps disposed Ramon to ‘keeping it real’ which is evident in his authentic approach to his visual and narrative storytelling.

2021-07-13T11:04:08+02:00July 13th, 2021|Categories: Editorial, Sketchbook Editorial|Tags: , |

South Africa’s Work to Watch – July 2021

This month we showcase South Africa's stand-out work. Apart from just bragging about it (which is very important), it’s the work that has been awarded by the Creative Circle as well as IDIDTHAT’s Craft Awards. View the work and find out more about the companies who did it…

Post Production, here’s another way.

Whether you’re an agency Producer, production company Producer, or freelance Producer, (we know, that you know) you’re the busiest damn person in the industry, so we’re not going to waste your time. There is a streamlined way of handling your post and it’s by letting someone else do it for you… Without having to add anything extra to your budget. Meet Joe from Matte Black.

2021-07-09T10:15:46+02:00July 9th, 2021|Categories: Editorial, Matte Black Editorial|Tags: , |

Live Updates: South Africa’s Winners & Shortlists at Cannes 2021

Follow South Africa's Cannes Lions Shortlists and Winners right here from the 21st of June. We’ll be updating this page as results are announced - listing all South Africa’s shortlists, showcasing the awarded work, and featuring all the IDIDTHAT members involved.

South Africa wins 7 Pencils at the One Show 2021 (View the work)

South Africa did us proud this year bringing home Metal and Merits for days! Congrats you beauties. Here we showcase all the work by our IDIDTHAT members. Wild clapping and screaming for Promise, who nabbed a whole bloody CNA stationary section with their Gold, Bronze and Silver Pencils. We’ll keep the clapping going strong for TBWA Hunt Lascaris Johannesburg and their TWO Silvers, Joe Public United and 7 Films who both picked up Silver and Post Modern and Massif for their Bronze. You did us damn proud ❤

ARCADE PRESENTS ‘MUTANT’

Following the whirlwind success of their previous music documentary, Future Sound of Mzansi, filmmakers Lebogang Rasethaba and Nthato Mokgata team up again to direct MUTANT, an intimate documentary portrait film featuring Isaac Mutant, a controversial and outspoken rapper from the Cape Flats. The film took 6 years to complete, which allows audiences to witness Isaac’s character evolve on screen, from being a militant and agitated aggressor to a man in pursuit of a greater peace.

2021-06-09T14:48:59+02:00June 9th, 2021|Categories: Arcade Content Editorial, Editorial|Tags: , |

Director Gregg Bailey announces his move to Robot

As Gregg Bailey approaches a decade of directing, he has announced that he will be joining the growing roster of talent at Robot. Well established as a performance director and considered storyteller, we know Gregg’s strength lies in crafting heartfelt intimate moments. In fact, you’ll most likely find that when it comes to an onscreen moment that needs space and time to breath, he’ll nail it.

2021-06-08T15:01:25+02:00June 8th, 2021|Categories: Editorial, Robot Editorial|Tags: , |

South Africa’s D&AD Winners 2021 (View the work)

IDIDTHAT showcases all the work that was awarded to our South African members at the recent D&AD Awards 2021 ⚡ Director Kim Gehrig might have received the President’s Award, but you are all our Kweens, congratulations!

New partners added to the Egg leadership team, directors Zwelethu Radebe and Lebogang Rasethaba

Following the news that Egg Films’ director Sunu stepped down as partner to focus on long-form, we were thrilled to hear that director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba are joining the leadership team as new partners. The two will work together with Executive Producer Colin Howard as the company’s owners and main shareholders.

2021-06-01T13:19:46+02:00June 1st, 2021|Categories: Editorial, Egg Films Editorial|Tags: , , , |

Carbon Films, 4 new directors, 1 new partner, and a Bruno in a pear tree.

There’s a lot that’s been happening at Carbon Films recently; 4 new directors, 1 new partner, a lot of sit-up-and-pay-attention work, a bunch of new awards and….a Bruno still Bossi 😊 We get the scoop and also put together some when-to-use-which-Carbon-director crib notes. Let's go!

IDIDTHAT Craft Awards April 2021

This month’s IDIDTHAT.co Craft Awards were judged by the legendary Suhana Gordhan, ECD at Duke and Director Greg Rom from Gentlemen Films. Congratulations to Carbon Films, They and Sinister Studios - this month's epic 3 company win and a ménage à trois of craft excellence!

Top awarded South African director Jeana Theron, a filmmaker you’d go to war with

In the last three years alone Director Jeana Theron from Darling Films has been awarded a Gold Cannes Lion and two Loeries Grands Prix. We know right, where are the headlines?! Jeana’s quiet demeanour has perhaps masked her razor-sharp edge and ability to make even the most gruesome storytelling beautiful. In our opinion, this proven versatile contemporary filmmaker has been flying way too low under the radar. So, you probably haven’t thought of Jeana like this, but you really should…

2021-04-30T09:21:18+02:00April 30th, 2021|Categories: Darling Films Editorial, Editorial|Tags: , |
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