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Director Slim makes you want to get up and change the world in new spot for MTN

Darling Films’ director Slim was selected to direct the first TVC for MTN's brand platform relaunch. This commercial repositions MTN across Africa putting the continent on a global stage. The launch of the campaign ‘What Are We Doing Today’ sees Slim unleash an eye-catching and foot-stomping piece of conceptual storytelling that will make you wanna get up and change the world!

2022-03-17T10:59:07+02:00March 17th, 2022|Categories: Darling Films Editorial, Editorial|

Mfundo Mkhize joins The Star Film Company, the director behind some of South Africa’s most loved characters.

Nyathi Rider’s Michael Nyathi, KFC’s ‘Next please’ lady, AmaSopranos, Tebza from Powerball; Mfundo Mkhize is the director behind some of our most loved South African characters. Having recently joined the roster at The Star Film Company, we catch up with this top performance and comedy director about his process, nailing those cultural nuances and we get the inside (s)coop on Chicken Licken’s ‘Nyathi Rider’.

2022-03-02T11:43:21+02:00March 2nd, 2022|Categories: Editorial, Star Films Editorial|Tags: , |

IDIDTHAT Craft Award Rankings 2021

It’s here; The Official IDIDTHAT Craft Awards Rankings for 2021. Every month IDIDTHAT teams up with leaders in the ad and production industry to award the finest in South African film and production craft. These truly are the best of the best in the industry in Film Production, Post Production, Cinematography, Music & Sound, Animation & Visual Effects in South Africa.

Director Meja Shoba tells it like it is

Captivated by South Africa’s creativity and fashion, director Meja Shoba brings a playful vibrancy and a keen eye for aesthetics to the Ola! Films roster. Wonderfully irreverent while determined to subvert stereotypes and challenge assumptions, Meja says ‘There is more to representation than showing a Gogo doing the washing.’

2022-02-15T10:56:03+02:00February 15th, 2022|Categories: Editorial, Ola! Editorial|Tags: , |

IDIDTHAT Presents ‘She Did That’ February 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Kit from Darling Films, Director Dani Hynes from Made Films and Director Rea Moeti from Platypus.

2022-02-10T19:49:00+02:00February 10th, 2022|Categories: SHE DID THAT|Tags: , , , , , |

‘They Did That’ February 2022. View South Africa’s New Work.

In a never-ending quest to keep you updated on all the impressive work that the industry is creating, we’ve created ‘They Did That’. Here we showcase all the latest work that agencies are most proud of and want to show off.

Romance Films’ performance director Emilie Badenhorst delivers bold love story in latest music video ‘Strangers’

Romance’s Emilie Badenhorst once again flexes her ability as a performance director in her new music video for DJ Dom Dolla. Celebrating those lost in the cracks of society, ‘Strangers’ is a passionate coming-of-age love story that catapults you out of your comfort zone. We spoke to Emilie about her unfiltered approach to directing and the importance of representation.

2022-01-28T08:14:46+02:00January 28th, 2022|Categories: Editorial, ROMANCE Editorial|Tags: , |

South Africa scores big for sound and music, Pressure Cooker delivers world class animated feature ‘Seal Team’

A major win for SA’s post-production industry; with both the sound and music handled by top local audio company, Pressure Cooker, for this Netflix film. We go behind the scenes with their Co-Founder, James Matthes, to find out how this big-scale animation project was completed and what it means for the South African post-production industry.

2022-01-24T13:36:38+02:00January 24th, 2022|Categories: Editorial, Pressure Cooker Editorial|Tags: |

IDIDTHAT Craft Awards December 2021

This month’s IDIDTHAT.co Craft Awards were judged by the absolute least of our Januworries; hoarder of awards and Creative Director at Grey/WPP Liquid, Steph van Niekerk, and the magic-maker himself, Senior Editor at LUDUS Post Productions, Mark Ash. Congrats on December's top Crafters, Jeana Theron from Darling Films & Mark Middlewick from Circus.

IDIDTHAT Presents ‘She Did That’ January 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Nadezna Radcore from CAKE, Director Kyla Philander from Bioscope Films and Director Sam Sterling-Court from The Star Film Company.

Robot’s Paul Ramaema drives into the future for latest Toyota Hybrid spot

Robot’s Paul Ramaema brings his energetic youthful aesthetic mixed with his mindful self-awareness for the launch of the locally built Toyota Hybrid. A car that finds the perfect balance between being environmentally conscious and at the forefront of technology needed the perfect hybrid director 😉

2021-12-17T11:12:27+02:00December 17th, 2021|Categories: Editorial, Robot Editorial|Tags: , |

South Africa’s Work to Watch – June to October 2021

Here we showcase South Africa's stand-out work. This is the work that was awarded by the Creative Circle and represents the best our country has to offer. Basically, if you don’t have these companies on speed dial for 2022, ag shame man.

Batandwa Alperstein hits the right note in the latest campaign for Woolworths ‘Let It Shine’

Well cast and beautifully shot, the new Woolworths festive spot directed by Batandwa Alperstein is a moving mixture of emotive and optimistic, something that feels really reflective of the current climate. The campaign proves that Batandwa is a filmmaker who brings authenticity and heart to the work, without getting lost in the advertising veneer. But grab some tissues and watch for yourself!

2021-12-15T12:50:19+02:00December 15th, 2021|Categories: Editorial|Tags: , |

South Africa’s Best in Digital – Loeries 2021

Here we showcase the best in Digital communications for the past year. This is the work that was awarded at the Loeries 2021. If you want to work with only the best in digital on your next project then throw away that phone book and look no further. We are all about making the process of sourcing the right talent for your project easier, which is exactly what we’ve done here. Find all awarded work in digital and the talented sexy nerds behind it.

JumpShip, a content creation company that can plug in and switch on for agencies

Meet JumpShip. A team that streamlines the content creation process by collaborating with agencies or directly with brands either as early on as the strategy phase or simply as a production team. They are a group of young people hungry for emotive brand-driven work, whether it’s TVCs or content. Their turnaround times are quick, they have a slick execution and work with a network of trusted people.

2021-12-13T12:52:20+02:00December 13th, 2021|Categories: Editorial, JumpShip Editorial|Tags: |

IDIDTHAT Presents ‘SHE DID THAT’

SHE DID THAT is a female filmmaker's showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Samantha Nell from Gentlemen Films, Director Jabu Nadia Newman from Romance Films and Editor Itu Nomtshongwana from The Syndicate.

Howard Audio leading the way in sound design, now Dolby Atmos enabled

Adam Howard has once again quantum leaped his sound game by making Howard Audio one of South Africa’s first Dolby Atmos enabled and calibrated Home Entertainment mixing studios for commercials, music and OTT streaming services such as Netflix. What is Atmos and why should you give a damn? Here’s a hint, it’s not only a cinema thing anymore…

2021-12-09T14:07:37+02:00December 9th, 2021|Categories: Editorial, Howard Audio Editorial|Tags: , |

Robot makes some big moves, meet new MD Callan Paul

In less than a year the team at Robot have made some pretty major moves, to say the least. Taking the leap from being a service-only company, Robot now also includes a full roster of directing talent. Having established themselves as a production company with an impressive offering in the local market, what’s the secret weapon behind Robot’s rapid rise to success? Meet Callan Paul, with her fitting new title of Managing Director.

2021-11-29T14:53:15+02:00November 29th, 2021|Categories: Editorial, Robot Editorial|Tags: |

South Africa’s Best in Film – Loeries 2021

This showcase features South Africa's best in creativity and production in the category film. This is the work that was awarded at the Loeries 2021. Wanna work with the best in South Africa for your next project? Look no further. Exactly like sliced bread, IDIDTHAT is all about making your life easier, minus the carbs. We’ve featured all the awarded work and the talent behind it so you can find the best person for your next project. Pleasure!