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Director Sandulela Asanda joins Osu Creative Productions with a bang, releases AfriSam comedy commercial

Director Sandulela Asanda, who recently joined Osu Creative Productions, has wasted no time making her mark. The release of her latest commercial for AfriSam not only validates Executive Producer Simoné Bobo’s initial instinct in recognising Sandulela’s talent as a performance and comedy director but also underscores her ability to collaborate with actors and non-actors alike. With a blend of humour, irreverence, and an innate understanding of youth culture, Sandulela proves herself to be a true force on the Osu roster.

2023-07-05T14:40:37+02:00July 5th, 2023|Categories: Editorial, Osu Editorial|Tags: , |

Director Jono Hall’s debut film signals the levelling up of a bold visual storyteller

Gentlemen Films director Jono Hall’s debut film ‘Awake’ is a bold and captivating emotional experience that lingers in your memory and behind your eyelids long after you’ve watched it. Breaking free from the constraints of the commercials world, ‘Awake’ serves as a testament to Jono’s ever-expanding talent at creating striking work that is classy and restrained, yet still able to deliver utterly unexpected and attention-grabbing moments. It is a meticulously crafted film made by a confident visual storyteller who shows every indication of levelling-up in his career. Hell yeah!

2023-06-28T10:02:55+02:00June 28th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: , |

Live Updates: South Africa’s Winners & Shortlists at Cannes 2023

As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with Howard Audio. As of the 18th of June 2023, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s shortlists, the work and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Good luck and may the France be with you!

Director Lamar Bonhomme finds a home at Robot

Director Lamar Bonhomme seeks to capture the essence of the world in its rawest and most unfiltered form. Armed with a lens that embraces the beauty of imperfection, Lamar is joining the powerhouse roster at Robot. With Robot’s established production support, Lamar is eager to continue reflecting the richness of our world with a cinematic timelessness that avoids unnecessary gimmicks, something that is evident in his latest campaign for SA Tourism.

2023-06-15T16:54:17+02:00June 15th, 2023|Categories: Editorial, Robot Editorial|Tags: , |

Cannes Predictions South Africa 2023

The countdown to The Cannes Lions Festival of Creativity is here, starting with South Africa’s Cannes Predictions! We’ve rounded up a gang of fearless industry leaders who’ve tapped into their inner psychics to conjure up the future and predict who’ll be bringing home the metal for South Africa. Thank you to these talented legends for lending us their knowledge, time and expertise. These visionaries have spoken, and here are their predictions for the metal-grabbing work at Cannes 2023.

2023-06-15T17:13:51+02:00June 15th, 2023|Categories: Cannes Lions 2023, Editorial|

South African director Raphadu Maphoto selected for Eyeforce’s international young creatives program

The production house with offices in Amsterdam, Cape Town, and Lisbon is pleased to announce the launch of a program aimed at creating equal opportunities and breaking down barriers for young creatives within the commercial industry. From South Africa, our very own Raphadu Maphoto will be joining the program and from the Netherlands, Eyeforce has welcomed Eva Oosterveld.

2023-06-15T10:38:25+02:00June 14th, 2023|Categories: Editorial, Eyeforce Editorial|Tags: , , |

IDIDTHAT partners with Howard Audio to bring South Africa all the Cannes Lions news 2023

The countdown to Cannes Lions 2023 has begun. As always IDIDTHAT will be the ultimate source of all the South African news live from Cannes. This year, IDIDTHAT has joined forces with Howard Audio led by Cannes veteran Adam Howard. Howard Audio is the perfect partner for Cannes, having previously won Gold, Silver and Bronzes at Cannes, the company understands the importance of supporting our Saffas nominated on the international stage.

2023-06-09T08:57:01+02:00June 9th, 2023|Categories: Cannes Lions, Editorial, Howard Audio Editorial|Tags: , , |

Great performances, visual richness and a little bit bananas, it’s Amy Allais’ campaign for Spar2U

Ola! Films director Amy Allais has crafted a vibrant, fast paced, high-energy campaign for TBWA Durban and Spar and we love it! Amy, known for her keen sense of aesthetics and her talent for eliciting powerful performances, has delivered three spots that are super fun, uniquely South African and infused with Amy’s trademark touch of eccentricity.

2023-06-02T10:40:40+02:00June 2nd, 2023|Categories: Editorial, Ola! Editorial|Tags: , |

South Africa’s D&AD Work and Winners 2023

The 61st D&AD took place on 24th & 25th May 2023 in London. The Awards incorporate more than 40 categories judged by nearly 400 of the world’s leading creatives. Below you can view all the South African work that brought home those coveted Pencils and the talent behind the work. Y’all make us damn proud *group hug*

‘Work to Watch’ May 2023

Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!

Cars, food and…self-driving beds? Behind the lens with multifaceted Director Kofi Zwana

Hungry Films’ Kofi Zwana is the kind of director who brings it all to the table. With his technical experience, passion for visual storytelling, and collaborative spirit, he’s as multi-faceted in his role as a director as he is in his personal life. His latest spot for Spur is a whirlwind morning adventure with beds navigating Cape Town’s early morning traffic to deliver their occupants straight to breakfast. Bed goals! This playful spot perfectly reflects Kofi’s infectious energy and enthusiasm.

2023-05-26T08:48:10+02:00May 26th, 2023|Categories: Editorial, Hungry Films Editorial|Tags: , |

South Africa’s One Show 2023. All the winners and the work.

Behold, behold! Feast your eyes on all the winning work that got attention at the One Show Awards. This year, The One Club for Creativity is celebrating The One Show’s first 50 years of honouring global creative excellence. And that’s us South Africa, proudly standing amidst the mighty pillars of ‘global creative excellence.’ Congratulations to all our local winners! You have caused our desert-like dry eyes to well up with tears of joy. Bravo!

IDIDTHAT Presents ‘SHE DID THAT’ May 2023

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Sam Sterling-Court from The Star Film Company, Ying-Poi De Lacy from Massif and Benitha Vlok from Video Cartel.

From aesthetics to authenticity, Gale Maimane amplifies South African visual culture

From the onset of her directing career, Gale Maimane has drawn on her background in photography, animation and graphic design to effortlessly blend concept and aesthetics in her work. Her trained eye, point of view and affinity for authenticity, enables her to craft impactful visuals that resonate with local audiences. Gale has now returned for her second collaboration with Jägermeister. Infused with super kühl vibes, she has once again created captivating aesthetics with a uniquely South African visual stamp on the work.

2023-05-19T07:46:26+02:00May 19th, 2023|Categories: Darling Films Editorial, Editorial|Tags: , |

South African copyright in crises

ACT NOW - a new campaign that aims to stop the passing of the controversial Copyright & Performers’ Protection Amendment Bills has been spearheaded by, amongst others, the Commercial Producers Association (CPA) which strongly opposes the new legislation which will be detrimental to the advertising industry and all other creative sectors in South Africa.

2023-05-19T08:02:22+02:00May 19th, 2023|Categories: Editorial|Tags: , , |

Entering the Ayanda Duma era, Robot’s director is unleashed and unafraid.

Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project - ‘Sex and Pleasure’ for Showmax.

2023-05-12T10:24:36+02:00May 11th, 2023|Categories: Editorial, Robot Editorial|Tags: , |

Samantha Nell, making her mark in performance directing

Gentlemen Films director, Samantha Nell, has quickly made a name for herself as a strong performance director with a talent for storytelling. Her reel showcases stand-out work in both comedy and drama, often combining the two, and has seen her directing some of the most renowned and respected actors in South Africa, in commercials and now in her debut feature film for Netflix. We caught up with the Gentlemen Films director about her rise in the industry.

2023-05-10T12:56:15+02:00May 9th, 2023|Categories: Editorial, Gentlemen Editorial|Tags: , |

Director Dani Hynes launches Love Films. We love that idea.

Loves Films is doing it a little differently. It’s a production company that provides a “come-and-go-as-you-please” home for freelance directors and a more permanent residency option for those who want to stay longer. Love Films is another way to bring ideas to life. ‘Curating creative and production teams to collaborate with on commercials, music videos or films means that we can create bespoke solutions to every board, budget and schedule that comes our way.’ Says Dani. It’s about putting the right heads together to show each job the Love it deserves.

2023-05-05T09:25:24+02:00May 5th, 2023|Categories: Editorial, Love Films Editorial|Tags: , |

South Africa’s Clio Awards 2023. All the Work and the Winners

IDIDTHAT is super excited to showcase South Africa's winners and the work that won at this year's Clio Awards! Go team SA! The winners were celebrated at the 63rd annual Clio Awards hosted by Anthony Anderson on April 25th at Gotham Hall in New York City.

Meet the newest production company on our radar, welcome And.

And. is the new production company from Robert dos Santos and Byron Davis which stables a cast of directors with global talent. Making waves internationally And. has racked up 50+ awards and nominations for their work on the world stage. Now, their sights are set on South Africa. And with a quick look at what they’ve been up to, it’s only a matter of time before they are household names back home.

2023-05-02T15:50:27+02:00May 2nd, 2023|Categories: And. Editorial, Editorial|Tags: , , , , |