You might recognise Emma Wilson as the seasoned food stylist you’d trust with your foodie commercials, but now she’s stepped into the director’s chair at Pretty Neat bringing a wealth of 16 years’ of experience with her. Driven by curiosity, Emma has navigated a diverse career path that led her from food styling to directing. Her extensive background in food and nutrition serves as a crucial foundation, enabling her to cater to clients’ specific requirements with precision.
‘I love seeing the ideas come to fruition on the screen. From initial brief, to moodboard, to action and then to shoot day and final edit. I enjoy the flow from start to finish. I also enjoy working with each brand to really enhance their product, it always interests me how the market views their product,’ says Emma.
Emma’s impressive portfolio includes contributions to cookbooks, participation in local and international TV commercials, as well as involvement in advertising and editorial projects. Her work has also taken her across the world, such as Tanzania, Dubai, Beirut, and Zanzibar, in addition to her work throughout South Africa.
And when you can’t think of anymore foodie related anecdotes to share with her, you can talk to Emma about her love (not necessarily skill) behind the pottery wheel, her obsession with travel and if you’re super nice, she might even bake you something from scratch. When Emma is directing, she’s making ads like these…