Released over Mother’s Day weekend, ‘Moms Need Moms Too’, is the new spot PrettyNeat produced to officially launch director Maxime Davenport on their roster. In the film Maxime explores the invisible, unrelenting weight of motherhood, the kind that doesn’t really get posted to Instagram. But this one did and in just a few days, it struck a chord, racking up over 70,000 views on PrettyNeat’s profile.
What gives Maxime Davenport her edge is the fact that she didn’t ever take a shortcut to becoming a full-time director. Initially trained as a DOP, Maxime went on to cut her teeth as an editor and has put in her time as a researcher for the top directors in South Africa. She did all this while building up her own director’s reel. With her arsenal of experience, Maxime joins 7 Films as a full-time commercial director drawn to their extensive experience with technical boards, impressive car spots and passion for performance-based storytelling.