‘Moms Need Moms Too’ is heartfelt, quietly funny, and instantly familiar to anyone who’s ever been the default parent. Crafted as a spec piece imagined for a tech or telecommunications brand, the film is a stripped-back, emotionally resonant take on modern motherhood.

Maxime recently joined the PrettyNeat directing roster, and ‘Moms Need Moms Too’ is a clear reflection of what she brings to the table. With a background in DOP work, editing, and years spent researching for some of South Africa’s top directors, Maxime brings a grounded, detail-driven understanding of craft to her frames. Whether she’s working on high-fashion campaigns or raw, emotionally charged narratives like this one, she brings a refined eye for aesthetics and performance that elevates even the most stripped-back setups.

The project was kept lean and in-house from script to post, with the exception of colour grading by Kitso Monare at Refinery. 

“At the heart of it all,” says Executive Producer, Tassyn Munro Fynn, “we just wanted to make something honest. We knew that if we kept the focus on performance and emotion, it would cut through.” And it certainly did. 

Maxime says about the film, “This concept is near and dear to me. I’ve spent four years as a mom of one, and the last year learning what it means to be a mom of two. Let me tell you the all-consuming nature of parenting cannot be understated and so making films about parenting and stories centred around childhood feels like an ideal niche and something that I can speak to authentically right now.

When you do a passion project and there’s minimal budget you really are reminded that spirit of filmmaking is still alive in our industry, because on barebones, we managed to craft something exceptional and everyone put their backs into ensuring that this project became everything it had the potential to be. I had a super supportive and dedicated team, and without them I don’t think this would be anything, really.”