As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with Howard Audio. As of the 18th of June 2023, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s shortlists, the work and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Good luck and may the France be with you!
The countdown to The Cannes Lions Festival of Creativity is here, starting with South Africa’s Cannes Predictions! We’ve rounded up a gang of fearless industry leaders who’ve tapped into their inner psychics to conjure up the future and predict who’ll be bringing home the metal for South Africa. Thank you to these talented legends for lending us their knowledge, time and expertise. These visionaries have spoken, and here are their predictions for the metal-grabbing work at Cannes 2023.