Chances are, you have already heard of Coinbase’s ‘Your Way Out’ ad. It won the Cannes Lions Film Craft Grand Prix, collected five more Lions and has since landed a Primetime Emmy nomination. What you may not have heard is just how much of it was made by South Africans. We go behind the scenes with service company, Gatehouse.
As always, IDIDTHAT is bringing you the Cannes Lions action live, this year in partnership with Howard Audio. As of the 18th of June 2023, this page is your gateway to all things South Africa in Cannes. Right here you can check in to view South Africa’s shortlists, the work and the talented IDIDTHAT members involved in the work. We’ll be updating this page as results come in. Good luck and may the France be with you!
iDidTht is following the results as they happen. Check in to see how South Africa is doing at Cannes 2017.