IDIDTHAT: Liam, you’ve been in the production game for years, building up a wealth of knowledge and experience. What changes have you seen in the industry?
Liam: When digital came along it changed everything. We don’t need to have 5 people working on a camera with a bunch of assistants anymore. Of course you still get that, but nowadays things are just easier because of technology. We are also seeing a lot of really talented Filmmakers who are self-taught, or simply Directors who love problem-solving by using the technology at their disposal.
IDIDTHAT: How has Robot been able to adapt to this change, or keep changing colours if you will #RobotWordPlay?
Liam: Ha! We’ve always said ‘Bring it. Whatever content you want, bring it.’ Tell us what the budget is and we won’t tell you how much it’s gonna cost to do, we’ll tell you what we can do with your money in order to make your vision come true.
IDIDTHAT: Damn! We love that.
Liam: Yeah, we know there is always a certain pot of money to do something and then there is the vision of the director, agency or brand. The way we produce is we say ‘This is how we can do this for that amount of money and that might mean a bit of gorilla filming here or shoot with a GoPro there, but we have all the solutions guaranteed and it will look damn good.
The Robots are also logistics people. Liam, with his buckets full of experience in traditional production and the incredible connections he has made over the years, collaborates with his Directors by creatively solving the logistics of each shoot to create magic. Logistics is everything; from how they track a shot to choosing the *perfect building to blow up while Denzel Washington casually speeds toward camera on a motorbike.