Best of Reel: Metropolitan ‘After Tears’ by Kim Geldenhuys from 0307 – Direction Craft
This is a tough category in which to make work that is meaningful and moves you. “After Tears” is sensitively treated. It feels real, authentic and unaffected – never heavy handed. I loved the way the director captured the small, intimate, candid moments that take place during After Tears. Someone has to get the children ready, there’s always the ladies washing dishes, people gathering in the kitchen, and there’s that strange, quietness of grief amidst the activities that must go on. I’m also relieved at the choice of no subtitles. A really beautiful piece.
Special Mention: Showmax ‘Zero Bucks Given’ by Nare Mokgotho from Massif – Direction Craft
Man….everything comes together so seamlessly in this ad. The performances are the kind you can watch over and over. The subtle camera reveals add to the humour and there’s an effortlessness achieved that is just wonderful.
Special Mention: MTN ‘The Sweater’ by Anton Visser from Patriot Films – Direction Craft
It’s great to laugh out loud at an ad. It’s a hard reaction to achieve but this one does it brilliantly. It fully embraces the unreal and that lack of compromise is what makes the humour awesome. If Jordan Peele saw his meme coming to life, he’d be proud.
Special Mention: Coca-Cola ‘Chasing Dreams’ by Garth Barnes from TigerFight – Original Music Craft
First, I should acknowledge that I was involved in this ad. But I want to wholeheartedly salute the musos for giving this piece such a vibe. It was quite a challenge to ensure that the music felt authentic to Tanzania, helped tell the story and still felt like Coca-Cola in personality. They achieved all of this and it’s the track that fast becomes an earworm.