Best of Reel awarded to Chicken Licken ‘The Legend of Big John’ by Grant de Sousa from they for Direction

Every month teams up with an industry leader to award South Africa’s best in Film Craft. Here are December’s iDidTht Craft Award results as judged by Juliet Honey, Creative Director at Net#work BBDO. Juliet’s eye for craft is like none other and in short, she memes business…and also means it. Juliet, honey, it’s an honour!


Chicken Licken ‘The Legend of Big John (Extended version)’
they | Grant de Sousa
(Direction Craft)

“It’s another case of the battle of the chicken burgers. This month Chicken Licken’s epic Legend of Big John pips Nandos’ ‘You people’ to the post. Big John is jam-packed with fun moments and hidden references making it rewarding to watch more than once (especially for us ad people). It’s always great when a piece of work feels like it was produced with lots of love.”
– iDidTht Guest Judge: Juliet Honey, CD at Net#work BBDO


Nando’s ‘You People’
Darling | Chloe Coetsee
(Direction Craft)

Upstairs Ludus | Mark Ash
(Offline, Grade and Online Craft)

“Another Nandos’ ad that makes us take a good, long laugh at ourselves. Great casting, timing and performance keep it extra spicey.”
– iDidTht Guest Judge: Juliet Honey, CD at Net#work BBDO

iDidTht Guest Judge: Juliet Honey, Creative Director at Net#work BBDO

Juliet started at the bottom now she’s a little bit less at the bottom.
She began her career at TBWA Hunt Lascaris as a studio assistant. She likes to believe that the late nights, spray glue fumes and working with some of the best advertising minds in the country gave her the perfect foundation for her career. Since then, Juliet has worked at Grey Worldwide in Johannesburg, Lowe Bull in Johannesburg and is currently a Creative Director at Net#work BBDO.
Juliet loves creative ideas that are strongly rooted in a great strategy and beautifully crafted. Sometimes she draws memes.

All Craft Entries

7 Films | SJ 💔
Spur ‘MTB’
(Direction Craft)

7 Films | Lourens Van Rensburg and Luci Ohlson
Nedbank ‘Global Citizen’
(Direction Craft)

Ola! Films | Amy Allais
Bernini ‘Press for Sparkle’
(Direction Craft)

The Rudeboy Collective | Rob Malpage
Lexus ‘Lexus ES’
(Direction Craft)

The Star Film Company | Tebza Malope
Openview ‘Get Free Stay Free’
(Direction Craft)

Your Girlfriend | Morgan Dingle
DStv Kids ‘Adventure’
(Direction Craft)

Howard Audio | Adam Howard
Clover ‘Cheese’
(Original Music Craft)

Howard Audio | Adam Howard
Clover ‘Bliss’
(Original Music Craft)

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