Most of us have found ourselves clenching our teeth and praying to sweet baby Beyoncé that this year would just come to an end. Howard Audio’s owner, Adam Howard has personally seen how Miss Rona has devastated many aspects of the entertainment industry, including Adam’s personal career as a live musical director and musician. Adam and his 17-piece Johannesburg Big Band had 12 performances scheduled at The Teatro at Montecasino this year, a venue that was a lifelong dream of Adam’s to perform in with his Big Band and, you guessed it, it’s “postponed”. Adam is however incredibly thankful that Howard Audio’s studios have been firing on all cylinders – being able to safely bring sessions to over 200 musicians and artists who have recorded at the studios, and in the next few weeks they’ll have about 70 (socially distanced) more musicians coming through their doors. Currently the studio is in its 3rd week of tracking a full symphony orchestra AND a 17-piece big band for 2 albums for Jonathan Roxmouth. Yes dear Reader, a few silver linings ahead.
Howard Audio Extended and Reloaded
Over lockdown Adam had the opportunity to extend Howard Audio by taking over the adjacent space to the studio, and he went for it. For Adam it was always about providing a safe space where musicians and clients feel comfortable to work and collaborate. The audio company now has an extra three offices and a restaurant, The Zoo Eatery, that supplies all their clients with *the freshest most delicious food. The additional large chill area for clients to relax in luxury can quickly be repurposed to host a live event space with a capacity to host small intimate audiences. Howard Audio can also live-stream events and/or create content for artists’
*We highly recommend ordering The Kermit’s Kiss smoothie with a Buffalo Burger YUM
‘We never anticipated that our audio company would be set up so well for a pandemic. Our 3-studio set up, with 5 different rooms of isolation, is safe to record in during these socially distanced times, and we are especially thrilled we can keep the sessions going in some way for some of South Africa’s best musicians.’ – Adam Howard, Owner Howard Audio