Howard Audio expands its studio – check out the space *And order The Kermit’s Kiss

Most of us have found ourselves clenching our teeth and praying to sweet baby Beyoncé that this year would just come to an end. Howard Audio’s owner, Adam Howard has personally seen how Miss Rona has devastated many aspects of the entertainment industry, including Adam’s personal career as a live musical director and musician, blowing his own trumpet – literally. Adam and his 17-piece Johannesburg Big Band had 12 performances scheduled at The Teatro at Montecasino this year, a venue that was a lifelong dream of Adam’s to perform in with his Big Band and, you guessed it, it’s “postponed”. Adam is however incredibly thankful that Howard Audio’s studios have been firing on all cylinders – being able to safely bring sessions to over 200 musicians and artists who have recorded at the studios, and in the next few weeks they’ll have about 70 (socially distanced) more musicians coming through their doors. Currently the studio is in its 3rd week of tracking a full symphony orchestra AND a 17-piece big band for 2 albums for Jonathan Roxmouth. Yes dear Reader, a few silver linings ahead.

Howard Audio Extended and Reloaded

Over lockdown Adam had the opportunity to extend Howard Audio by taking over the adjacent space to the studio, and he went for it. For Adam it was always about providing a safe space where musicians and clients feel comfortable to work and collaborate. The audio company now has an extra three offices and a restaurant, The Zoo Eatery, that supplies all their clients with *the freshest most delicious food. The additional large chill area for clients to relax in luxury can quickly be repurposed to host a live event space with a capacity to host small intimate audiences. Howard Audio can also live-stream events and/or create content for artists’

*We highly recommend ordering The Kermit’s Kiss smoothie with a Buffalo Burger YUM

‘We never anticipated that our audio company would be set up so well for a pandemic. Our 3-studio set up, with 5 different rooms of isolation, is safe to record in during these socially distanced times, and we are especially thrilled we can keep the sessions going in some way for some of South Africa’s best musicians.’ – Adam Howard, Owner Howard Audio

Howard Audio Did That (During Lockdown)

As the world of live entertainment became virtually non-existent overnight, the need for virtual entertainment increased and some services were suddenly in high demand. From live-streaming musical performances, recordings, and educational radio dramas to album production, Howard Audio had to quickly expand their offering. Here are some of the things they got up to during lockdown.

Recording 2 albums for Jonathan Roxmouth on a Jonathan Roxmouth schedule meant recording 27 songs in just 10 hours before the musician had to fly out to perform the role of Phantom in Taiwan.

In studio with Jonathan Roxmouth & some members of the Big Band

Howard Audio has also been busy with original music compositions and final mix for advertising. Here’s some of their most recent work.

Momentum ‘2020 Reset’

Supersonic ‘We Love Simple’

Mazda CX-5 ‘Surfer’

Live streams and album recordings have been a big focus for Howard Audio over lockdown and here are just some of the projects they’ve collaborated on, go give them a listen: Seba Kaapstad – Virtual Jazz Unplugged Session (Live collaboration between South Africa and Germany) | The Masekela All-Stars – New Thuma Mina Recording | Lebohang Kgapola – Christ Revealed Unplugged.

Adam: ‘We have been very blessed with the opportunities we’ve been afforded this year, but we are beyond thankful that we have a chance to put some work back into the hands of the incredibly talented artists and musicians in our industry.’

Apart from all the new offerings and expanded space, Howard Audio’s services also include – music composition, audio final mix, album production, arrangements, sound design and musical direction for corporate events.

Why not (s)stalk some more? Howard Audio on IDIDTHAT and Company Website.

Contact Howard Audio

Belinda Howard (Head of Production): belinda@howardaudio.co.za
Adam Howard (Sound Director): adam@howardaudio.co.za
+27 11 463 8538

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Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder

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This Editorial is paid for by Howard Audio. Want our studio to create content that puts your agency/company/kickass ad you made in bright lights for the whole industry to see? View or editorial packages or contact julie@ididthat.co and we’ll make it happen! #Boom