‘Only someone like Jeana could have pulled off a campaign like First for Women, I can tell you that. She’s the director you want to go to war with. She will always deliver, no matter how challenging the task. She’s conceptual and collaborative, she has technical sensibility, a creative mind, and a visual eye you don’t often get to work with in this industry. And on top of that, she makes it look beautiful.’ – Darling Films Executive Producer, Melina McDonald.
Jeana is an aesthetician with an unrivalled contemporary artistic expression and edgy style, turning on that Jeana chic at the drop of a Gucci hat. A versatile director who values the idea, Jeana delivers beautifully crafted experimental visual narratives. It was only when we discovered that she is in fact a classically trained fine artist that we gained a bit more insight into what lies at the root of her visual storytelling abilities. Turning to commercials directing over 14 years ago Jeana is still synonymous with someone who has a cutting-edge artistic point of view. Darling Films Executive Producers, Lorraine Smit and Melina McDonald add: ‘Jeana can shoot a box and for some reason it will look amazing. You’ll think to yourself What did Jeana do with that box to make it look so amazing? It’s a very powerful skill.’ And Jeana really does make it look amazing, whether it’s a gritty fashion film or a more elegant visual piece, she brings it… 👀