‘I love being a performance director and working closely with actors and I’m excited to bring the experience I’ve gained from my long-form work, which all about establishing strong complex nuanced characters, to my commercials work.’ Says MQ
Becoming a Bomb Baby
About signing with Bomb Commercials MQ says: ‘I’ve always been a Bomb baby through and through. I love the ethos of the company and the people there. I wanted to work with the best of the best, who are also family, and that’s Bomb.’
Bomb Commercials Executive Producer Gavin Joubert weighs in on the new signing: ‘I think we are most excited about representing MQ for his commercials directing because he has a huge range as a director. His extensive body of work covers everything from really serious all the way through to light-hearted, he’s very experienced. People who have worked with MQ don’t easily forget him. He throws all of himself into his work, always competing with himself and has a great work ethic. MQ is also a really great guy and a joy to work with, which counts for a lot in our industry.’
Yes, MQ Did THAT
Out of over 50 commercials over the past 15 years there is definitely something for everyone on MQ’s reel. Just like his long-form work where he created gritty dramas like eHostela and comedies like uBettina Wethu, MQ’s commercial work is equally as varied. As a performance director he is attracted to subtle nuances, but also has a real crush on VFX. In fact, you’ll probably still remember the Census ad MQ did back in 2010, which still stands out as one of our favourite spots from his reel. Hardly any local directors were tackling timeslices then and the ad made such an impression that Executive Members from our government personally called MQ to find out how exactly he pulled it off #Boss
Pepsi, which MQ collaborated on with Network BBDO, is another one that’s stayed with us over the years, not to mention his Safaricom shoot he did in Kenya in 7 different cities in 7 days.