How Pressure Cooker takes what’s in your head and makes it real
Once poet Koleka Putuma had penned the words that would accompany the track, the process of finding the sound for the Spotify film began. Pressure Cooker is home to 11 full-time composers and sound designers, including a number of international partners that make up the wider team. Being able to pick from such a wide pool of varied talent, meant they could present three really unique tracks, each composed by a separate composer from their stable.
‘Music is so subjective, so presenting a wide range of choice to agency and client is always a priority. Having a large team like we have means we can pair the right talent with the right project. Once we successfully do that, our team can collaborate and offer support to deliver at the highest standard. This process means we can always give our clients the best possible outcome.’ says Pressure Cooker Co-Founder James Matthes.
In the end, it was Composer and Sound Engineer Keith Kavayi’s piece that resonated with what the client and creative team were imagining. ‘Keith created something truly unique yet familiar and a wonderful piece of music we could all collaborate on’ adds James.
‘When I heard this track, it was exactly how I imagined it in my head.’ – Melanie Triegaardt, SSA Music Strategy & Operations Lead.
Keith, who began his journey with Pressure Cooker as an intern back in 2015 and is now one of the leading composers at the studios, says of the track: ‘It’s not a conventional track where you are working with one genre and you can just dive right in. There are so many genres here and you have to pick the right moments from each genre to enhance the picture. The pressure is to keep the emotion and intent of the ad, but Fausto (director Fausto Becatti) knows what he wants, so he can communicate clearly which moves our process forward. This was very much a collaborative effort music-wise.’
Speaking of collaboration, Pressure Cooker was not only responsible for creating the musical track, but also the sound design and final mix for the film. The power of being a music and sound house with multiple capabilities means the team could implement a holistic collaborative approach to the project, where the music creation process influences the sound design process and vice versa. ‘While the music was still being finished, we were able to start on the sound design, which leads to a real synchronicity between all the elements.’ says James.