Bomb Commercials’ is a boutique production house, operating out of Johannesburg. The Team consists of Gavin Joubert and Directors Ernest, MQ and Itumeleng.
We specialize in delivering high-end commercials, with incredible production support. We have been around for 15 years. We have established ourselves as a go-to production house, for both CT and JHB agencies. Our Clients include: Ogilvy, MetropolitanRepublic, FCB, Black River, Network, Leo Burnett, TBWA, Y&R, The Odd Number, Joe Public, Ireland Davenport, DDB, SRL+, Boomtown & Jupiter.
Driven by passion, underpinned by a strong work ethic, Ernest Nkosi is dedicated to telling true African stories. It is his belief that our continent has a suppressed voice, which can only be liberated by the medium of film.
Mqondisi ‘MQ’ Ngubane has spent over 15 years directing over 50 commercials and some of the country’s most loved and award-winning dramas and comedy series. His great work ethic has led to him creating an extensive body of work that covers everything from really serious all the way through to light-hearted.
Itumeleng is a South African commercials and film director with a passion for telling authentic stories in an innovative way. His sharp cinematic eye and strong narrative foundation inspire stories that are both thought-provoking and visually captivating.
JOHANNESBURG OFFICE
63 Main Street, Bordeaux,
Johannesburg, 2194
Executive Producer: Gavin Joubert
gavin@thebomb.co.za
+27 82 455 9377
Awarded by IDIDTHAT
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Justice Muhkeli
Hollard ‘Abantu Bazothini’
IDIDTHAT Guest Judge: Tseliso Rangaka, CCO at FCB Africa
August 2020
Tseliso’s comment: “There’s something in the way Justice approached the Hollard film that makes it worth a mention. Funeral cover ads usually either end up cheesy or come across as insincere. No one can pretend to know what it feels like to be the one in mourning. This felt different to me. It felt genuine and had a beautiful tenderness. The cast, the styling and performances all worked together to create a moment of real empathy.”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Justice Muhkeli
SAT ‘Sakhumzi’
IDIDTHAT Guest Judge: Greg Gray, Director at Romance Films
April 2020
Judge’s comment: “Two testimonial commercials that are worth a special mention, come at a time where the strength of community, hope and opportunity are giving the people of South Africa the strength to weather this storm. Justice Mukheli’s ‘Sakhumzi’ and Robin Adam’s ‘Rhiza Babuyile’ are very different in execution, but are both moving testaments to the power of strength and support in a time of need.”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Justice Muhkeli
Ingrams ‘Your Skin. Your Brave’
IDIDTHAT Guest Judge: Nicola Wielopolski, Creative Director at DDB South Africa
January 2020
Judge’s Comment: “I could feel Justice’s soul, his truth and his storytelling in this piece for Ingrams. It is told beautifully, honestly and with a special human touch.”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Teboho
#hopejoanna
IDIDTHAT Guest Judge: Nicola Wielopolski, Creative Director at DDB South Africa
May 2018
Judges Comment: “You had me at musical. I love the energy, blend of old with new and the good vibes it leaves you with.”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Teboho
Amstel ‘The Pursuit’
IDIDTHAT Guest Judge: Steph van Niekerk, Creative Director
March 2017
Judges Comment: “It must have been a tricky story to tell. It’s about a man who will stop at nothing to get what he wants (Amstel) but at the same time is consciously trying to help and support those around him. How do you tell the second part of the story without breaking the pace and urgency of what is a classic car chase? Teboho finds a way and there are some lovely moments woven into the chase scene without slowing down the pace of the overall edit. (See 0:44)”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Teboho
JC Le Roux ‘Release What’s Inside’
IDIDTHAT Guest Judge: Pepe Marais, Chief Creative Officer at Joe Public
May 2016
Judges Comment: “We have worked with Bomb of late and they bring big thinking in terms of treatment to our ideas. They also follow through and over deliver, which is needed in times like these.”
AWARDED: BEST IN CRAFT (DIRECTION)
Bomb Commercials | Teboho Mahlatsi
SAB ‘Be the Mentor’
IDIDTHAT Guest Judge: Jonathan Lang, Executive Creative Director at JWT Cape Town
November 2015
Judges Comment: “A fresh piece of film from Teboho Mahlatsi from Bomb Commercials for ‘SAB BE THE MENTOR’. It is powerful, evocative and cuts through to speak to a young generation. Teboho has harnessed all the disciplines at his disposal. It’s real, in your face and you simply can not ignore it.”
AWARDED: CRAFT MENTION (DIRECTION)
Bomb Commercials | Teboho
Tiger Brands Morevite ‘Early Morning’
IDIDTHAT Guest Judge: James Cloete, Creative Partner at 7dks
June 2015
Judges Comment: “Teboho’s work for Morevite strikes a wonderful balance between filmic and real and his story telling is as moving as we’ve come to expect from him over the years, but the spell that I found myself under at the start of the commercial had worn off a little by the time it ended.”
Featured Work
IDIDTHAT Featured Stories
Ernest Nkosi captures history in first ever documentary about spinning, ‘An Ordinary People’
‘Spinning is where hustlers and dreamers of modest means become heroes’, that’s how the sport of spinning is described by Ernest Nkosi, the director of the new documentary film ‘An Ordinary People’. But there are also very fast-moving cars. There are men and women jumping out of very fast-moving cars, hanging on to very fast-moving cars or standing on top of very moving-fast cars. Physics out of the window y’all! Watch for yourself.
Director Mqondisi ‘MQ’ Ngubane signs with Bomb Commercials, ‘I’m a Bomb baby through and through’
With 15 years of directing experience and over 50 commercials under his belt, Mqondisi ‘MQ’ Ngubane is no newbie to the ad industry or TV for that matter. MQ has spent the last few years directing some of the country’s most loved and award-winning series. Excited to return to commercials directing on a more permanent basis, MQ has now joined the roster at Bomb.
A year after Uyinene Mrwetyana’s death we look at the story behind the GBV film ‘Again!’
Director Stephina Zwane shares her journey of how a poem she wrote in her notebook in 2019 became an unofficial call to action in the ad industry to work together in the fight against Gender Based Violence.