*That we know of guys. If you’ve heard of more, please let us know!
Since opening shop 7 months ago, the response to Osu has been overwhelming for Simoné and her team. They’ve been welcomed by the industry with open arms, already scoring some big jobs from some of the top agencies. But of course, Simoné is no newbie to ad-land and has an impressive career behind her as both an Agency Producer and Film Production Producer. She comes armed with a wealth of knowledge of all the cogs that make up this big advertising industry machine.
Osu, named after Simoné’s 8-month-old son, is a nod to a bustling cosmopolitan district in Ghana and is also a term used in Karate meaning to push or persevere. Simoné explains her vision for Osu: ‘What we are building here is for the future creatives of South Africa. I want to create a home for them, an institution to grow their talents, a space to push themselves in the industry. Osu is a company that can and will provide people with more than just the opportunity to further their career, but with hope as well. I want to shape the company so that it can start shaping the industry positively.’
iDidTht: ‘It feels like you guys are really up to date with what a film production company needs to be. It’s no longer just the ad right?’
Mzi: ‘Not at all. We make sure that agencies get the return they want in terms of their social media engagement – we start off by finding solutions of how to package content, variations on how to shoot it specifically for social and where it will be positioned. By the time we come into pitch we’ve already solved all those aspects and agencies are presented with a comprehensive proposal of how to move forward.’
Simoné: ‘Osu offers creative ways to produce integrated work that is relevant to our times but always keeping creativity at the core because for us the idea is still the most important aspect.’