Spitfire owners, Liesl Lategan, AK and Baleseng Makola believe that in order to create a production company that can do it all, you need to have a team of people that can do it all, Baleseng adds: ‘Spitfire is home to a group of diverse, open-minded unicorn problem-solvers.’ With Spitfire’s ‘challenge accepted’ attitude, they’ve always maintained that those ridiculous turnaround times will be met and that they’ll wingardium leviosa even the smallest of budgets…oh, and while they’re at it they’ll also make it look bloody amazing and possibly win some awards! Challenge accepted!
Liesl says: ‘Over the past decade we have learned to see opportunity where others don’t. Looking back at the work we’ve created we can honestly say that we can make anything happen. We generally don’t say No, but rather Hey, here’s another way of approaching this project.’
AK: ‘When we’re faced with a killer brief where money, time or technical is a major problem, there’s an initial period of analytical chaos… but then something ignites. And out of that spark of excitement flows streams of ideas that invariably come together to create a Magical Solution.”
Over the past few years, Spitfire has experienced considerable growth within their own team as Liesl, AK and Baleseng have committed to effectively contributing to the transformation of the South African production industry. This commitment is something that is evident in how they have collaborated with and grown young black talent in the company, resulting in a Spitfire that reflects the energetic, agile and sexy future of our industry.
Top L to bottom R: AK, Relebohile, Khazi, Bale, Tapiwa, Liesl, Katlego, Brennan, Hloni, JT, Ed and Nathi.
The Spitfire team took us through some of our personal favourite Spitfire campaigns from the past decade, reminding us of how these unicorns can MacGyver even the toughest of tasks.
Liesl: ‘One of my proudest moments was this Investec Pororoca TVC. Everyone said it couldn’t be done. Well, everyone besides AK and I. So, we did it. That was the catalyst that has fed me for all these years.’