IDIDTHAT: Wow wow wow! We love it. Now you could have pretty much selected any production company out there as your next home, why 7 Films?
Kevin: I’ve always admired 7 Films and Lourens’ work and there has always been something a bit maverick about them which I’ve loved – not only the work, but also the personalities and ethos.
IDIDTHAT: In terms of the kind of commercials you want to start shooting more of, what do 7 Films offer you?
Kevin: There are so many different facets to 7 Films. Not only the quality of the work, but also the investment in teaching and transformation and of course their mentorship programmes. As Lourens said, I think the industry perceives me as only taking on the big-budget projects, which isn’t true. I love variety and 7 Films understands the fast-evolving industry that demands flexibility from directors and producers to deliver more with less.
IDIDTHAT: Well after 7 Films winning Ad of the Year FOUR YEARS IN A ROW, we’re also pretty sure they hold the secret potion to creating the perfect ads!
Lourens: Ha! Interestingly enough, all four of those winning pieces were not conceived in a traditional sense and would never have seen the light if they were approached conventionally or in a conventional production house with a conventional system. They would never have made it.
Kevin: Yes, they would never have been made the conventional way, but also, they would never have won Creative Circle’s ‘Ad of the Year’ without your input and insight.
Nina: For us, Kevin joining our family is also an answer to prayer, because all the mentorship has been up to Lourens and to have someone as senior and experienced to help….
We’re interrupted briefly as Kevin takes an urgent phone call. He returns and whispers something in Lourens’ ear…
Lourens: Well, looks like we just got our first script in for Kevin!
Everyone: *CLAPPING WILDLY*
Aaaand we think that’s a perfect end to this interview.