Best in Craft awarded to Karien Cherry from Giant Films for Chicken Licken ‘Easy Bucks Campaign’

Our Craft Awards just got a whole lot more judgy mcjudgerson. As of this month we will have TWO judges independently selecting South Africa’s Best in Craft. February’s IDIDTHAT Craft Award’s top dogs are, drumroll please, Executive Creative Director at TBWA Hunt Lascaris, Kabelo Moshapalo and Executive Producer and Music Supervisor at Pulse Music, Marc Algranti.

‘What are the IDIDTHAT.co Craft Awards?’ Every month we team up with ad industry leaders to award the finest in South African film and production craft across these different categories: Direction, Editing, Cinematography, Animation and SFX, Online, Original Sound, Sound Design and Final Mix. It’s just another way that we make it ridiculously easy to stay up-to-date with who’s doing the best work in the country.

BEST IN CRAFT:
Awarded by Guest Judge: Kabelo Moshapalo and Marc Algranti
Chicken Licken ‘Easy Bucks Campaign’
Giant Films | Karien Cherry (Direction Craft)

CRAFT SPECIAL MENTION:
Awarded by Guest Judge: Kabelo Moshapalo and Marc Algranti
Chicken Licken ‘Easy Bucks Campaign’
Full Post Craft: Strangelove (Edit: Kobus Loots, Grade: Nic Apostoli, VFX: Charmaine Greyling & Darian Simon)
Original Music Craft: Howard Audio | Adam Howard

“Whether you’re taking it all in as holistic brand TVC or branching off to the genre-specific executions that span various and quite specific cinematic worlds, the dynamic direction flows effortlessly. Every scene and every scenario carefully considered to ensure that each performance lands its intended punchline. Lots of fun and lots of laughs, packed full of local flavour.
None of this is possible without the slick editing by Kobus Loots, the beautiful grade by Nic Apostoli, as well as the true to form visual effects Charmaine Greyling and Darian Simon. Gold standard post-production from Strangelove.
Last but not least Adam Howard you can take a bow, the original music from Howard Audio provides the appropriate soundscape to round off the high production value of the campaign.”
– IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris

“Karien really had a massive job on her hands with this campaign. She absolutely nailed all the genres. I don’t how she managed to direct so many different genres in what I imagine was a short amount of time. Each of the scenes are credible and the comedy is on point. She managed to get wonderful performances and delivery out her actors. Well done to Karien for getting them to all to work together so seamlessly, these are all really enjoyable to watch and put a smile on my face every time I watch them.
Strangelove did an excellent job of pulling all of these pieces together. The edit, VFX and Grade are all very well done. I especially enjoyed the VFX on the Nollywood scene. They had some great content to work with and really did an excellent job making it all work seamlessly together. Well done to Kobus, Nic, Charmaine and Darian.”
– IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music

CRAFT SPECIAL MENTION:
Awarded by Guest Judge: Kabelo Moshapalo
Castle ‘Africa 5’s’
Egg Films | Zwelethu Radebe (Direction Craft)
Fabian Vettiger (Cinematography Craft)

“I like how it feels so authentically Pan African, gritty and multi-textured from great casting, as well as rich locally nuanced scenes. Leaving you with memorable beautiful people, spaces and notably street-level football action. All this complimented by the fast-paced camerawork and energetic edit with quick cuts bringing the exciting dynamic 5 a side sports format to life.”
– IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris

CRAFT SPECIAL MENTION:
Awarded by Guest Judge: Kabelo Moshapalo
Johhnie Walker ‘Trevor Noah’
Pulse Music | Marc Algranti
(Music Supervision Craft)

“This spot is all about progress and having won previously for the crafted direction in creating the sense of fluid movement, the visuals and story wouldn’t be as impactful, apparitional and more importantly complete without a distinct music approach. It is immersive and gives the spot stature that keeps the fast-paced edit and storytelling energy on the beat.”
– IDIDTHAT Guest Judge: Kabelo Moshapalo, ECD at TBWA Hunt Lascaris

CRAFT SPECIAL MENTION:
Awarded by Guest Judge: Marc Algranti
Standard Bank ‘HeforShe’ (Directors Edit & Final Mix)
First Pencil | Justine Puren-Calverley
(Direction Craft)

“Justine’s direction drew me in from the very first breath of this film. She takes you along the emotional journey. Her point of view puts you right into these women’s feelings. We never get to see their faces, the brave faces they need to put on everyday. The shortness of breath upfront creates a sense of unease and this unease continues throughout the film. Justine has managed to portray a very uncomfortable reality that is very moving and has resulted in a powerful piece of work. Well done.”
– IDIDTHAT Guest Judge: Marc Algranti, EP / Music Supervisor at Pulse Music

IDIDTHAT GUEST JUDGES:

Kabelo Moshapalo – Executive Creative Director at TBWA Hunt Lascaris
Kabelo Moshapalo, ECD at TBWA Hunt Lascaris is a self-taught illustrator that traded his acrylic paints and paintbrushes for the digital canvas. In over 19 years of digital interactive experience, he has worked with brands like McDonald’s, Toyota, Nissan, Ericsson, Emirates, Kraft Foods, HP, Samsung, Motorola, EA Games, MTN, Siemens, Caltex, Sasol, Standard Bank, Joburg Ballet and Goodbye Malaria. Born and raised in Soweto, Kabelo is responsible for driving creative excellence in digital interactive solutions and digital transformation for TBWA in Johannesburg. In 2015, Kabelo was featured in Destiny Man magazine’s Power of 40 List, which celebrates extraordinary men from all over South Africa under the age of 40. Kabelo has been a jury member at Clios, Lisbon International Advertising Festival, Loeries, and Bookmarks (to name a few), adjudicating work across diverse categories. His work has been awarded at major advertising festivals including Cannes Lions, ADC New York, The One Show, D&AD, Clios and Webbys.

Marc Algranti: Executive Producer and Music Supervisor at Pulse Music
Marc Algranti is an Executive Producer and Music Supervisor at Pulse Music. A native of South Africa, he finished his schooling and university in Cape Town, but his passion for music led him to London to study sound engineering, and finally to New York where he spent a number of years working as an Executive Producer and VP for a renowned music house; and as a deep house DJ with regular gigs at various clubs and parties. In 2008 he then moved back to Cape Town where he established Pulse Music South Africa. With an in-depth knowledge of African, South African and Global music, he has become the go-to Music Supervisor for commercials in South Africa, working synergistically with agencies, directors and clients. Though he has worked on many award-winning projects throughout Africa, Europe, USA ,the Middle East and Asia, 2018 was a particularly good year for wins which included a number of Cannes awards including a Grand Prix for Carling. He has been a regular judge for the Loeries in South Africa since 2012.

All Craft Entries

7Films | Lourens Van Rensburg
Castle Milk Stout ‘Clan Beats – Stoan x KB’
(Direction Craft)

7Films | Lazola Gola
Spar ‘Billy’
(Direction Craft)

7Films | Lazola Gola
Spar ‘Cave’
(Direction Craft)

Carbon Films | Bruno Bossi
1Life ‘Grow’
(Direction Craft)

Carbon Films | Mzonke Maloney
Three Ships Whisky ‘Stacey-Lee May’
(Direction Craft)

Darling Films | Director Kit
Nestle Ricoffy ‘Pride’
(Direction Craft)

Darling Films | Gale Maimane
Edgars  ’12 Days of Festive’
(Direction Craft)

Gentlemen Films | Jono Hall
Hyundai ‘The 4am Club – Hyundai Venue’
(Direction Craft)

Motion City Films | Helen and Kim
South African Tourism ‘Joy Of Jazz’
(Direction Craft)

Ola! Films | Takezito
Standard Bank ‘#WealthIsWithin – Kitty’ (Director Cut)
(Direction Craft)

Patriot Films | Aadil Dhalech
Ex Olympic ‘Basement’
(Direction Craft)

TinToy Productions | Ian Morgan
PSA ‘Unnoticed Dog’
(Direction Craft)

Deliverance Post | Gordon Midgley
1Life ‘Change is inevitable’
(Editing Craft)

Ludus Post Productions
McDonald’s ‘More Choice. More Monate.’
(FULL POST: Edit / Grade / Onine Craft)

Ludus Post Productions
OUTsurance ‘Come With Us’
(FULL POST: Edit / Grade / Onine Craft)

Ludus Post Productions
South African Tourism ‘South Africa, the Home of Humanity’
(FULL POST: Edit / Grade / Onine Craft)

DOP | Fabian Vettiger
Ex Olympic ‘Basement’
(Cinematography Craft)
*Entered by Patriot Films on behalf of Fabian Vettiger  

DOP | Rick Joaquim (SASC)
Ricoffy ‘Pride’
(Cinematography Craft)

TinToy Productions | Kirk Morgan
PSA ‘Unnoticed Dog’
(Cinematography Craft)

Audio Militia | Paul Norwood
Hyundai ‘The 4am Club – Hyundai Venue’
(Original Music Craft)

Howard Audio | Adam Howard
Fatti’s & Moni’s ‘Bellissimo’
(Original Music Craft)

Pulse Music | Marc Algranti
BMW 2 Series ‘This Is Option 2’
(Original Music Craft)

Tigerfight | Christof Snyman and Garth Barnes
Castle ‘Come on Africa 5’s’
(Original Music Craft)

Find out how to enter the monthly craft awards