iDidTht: On both IndieFin and Castle Milk Stout, the client gave you a lot of freedom, in fact they pretty much gave you free rein. Did this trust create better work?
Fausto: Oh yeah! They were so great to work with. They just said ‘you’re the director, so direct!’ It was a wonderful environment to work with and we should really celebrate clients like this!
iDidTht: The music in both IndieFin and Castle Milk Stout! It’s incredible. Do you direct with a specific piece of music in mind?
Fausto: Music is PARAMOUNT. It’s 50% of the final product, if not more. Design and composition are often an afterthought. It’s a crucial element, and I’ve always been acutely aware of how music can affect the tone of the work. With Castle Milk Stout I presented my treatment with a song in mind and that most definitely informed the visuals and movement in shooting. I was running the images in my mind to the song before we shot them.
iDidTht: Casting must have been a nightmare on both these pieces? How how how?
Fausto: It’s really important to me to find original people, new fresh faces, and real, authentic, often non-actors. That means street casting and alternative methods like instagram, which is an amazing tool.
iDidTht: Ah, so that explains why you haven’t cast us, you don’t follow us on insta! It’s @iDidThat.co
Fausto: Haha, got it.