What side of climate change do I want to be on?
Clean Creatives is asking you to decline any new business from fossil fuel companies. They’re not asking you to phone your current clients and kick them to the curb (although GO DADDY), they’re asking you not to take on any more. It’s a journey they want you to start, to be aware of the effects that your talents have on speeding up climate change and to have a conscience about climate change. Here are the steps that the creative and production industry should take.
Creative individual – work with agencies that don’t have fossil fuel contracts, or decline working on fossil fuel briefs.
Marketers and brands – only work with clean agencies that do not have fossil fuel companies as clients.
Agencies (Design, Through the Line, PR & Media) – don’t take on any future fossil fuel clients.
Production companies – don’t work on fossil fuel commercials.
I’m on board with not creating advertising work for fossil fuel companies and wanna sign the pledge right now.
Co-Founder and Director at agency AVA Tyron Kuypers, recently took the pledge to not work with any fossil fuel companies and had this to say: ‘After seeing Stephen (Stephen Horn, Head of Clean Creatives SA) and listening to his talk, it raised questions that we at AVA had had before and morally – and I think just personally – it just felt like if I didn’t make a decision now, then when would I? I’m proud of the choice we made because this is the right step that I think all creatives and all businesses need to be looking at. Why put off what can be done today, until tomorrow? And I think that resonates with your message that we need to act now because acting tomorrow is too late. So, it’s a no-brainer.’
Mark Stead, Founder and Creative Director of Derrick Agency says: ‘Since the start of Derrick our responsibility has been to deliver creative solutions that uphold sustainable tenets. The Clean Creatives pledge is in line with our philosophy and signing was a no-brainer.’
If you’re still kind of on the fence, don’t just do nothing, Clean Creatives urges you to stay part of the conversation. Now might not be the right time for you to sign the pledge but you also want to get ahead of the inevitable shift in the industry and consider your and your company’s future reputation.
If you’re in Joburg on Thurs 20 April in Rosebank, come hear a great conversation about ‘The Climate is Changing, is Advertising’ featuring moderator Ithateng Mokgoro – TEDxJoburg, Stephen Horn – Country Director Clean Creatives South Africa, Daniel Kaplan – Exec Producer, Bioscope Films / CPASA Exco Member / Loeries Board Member, Onke Ngcuka – Journalist at Our Burning Planet Daily Maverick, Bogosi Motshegwa – Founder, Thinkerneur & Chief Creative Officer at BrandReserve Co and Caroline Nhlane – Southern Africa Head of Communications, Enel Green Power. Ask questions, engage, and have a canape. RSVP HERE.