Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad

Dani Hynes has directed Bokomo’s latest commercial; an almost 3-minute film starring a 9-year-old, her grandpa, a duck and a snail. The ad does not do much to serve the old adage ‘don’t work with children or animals’, but then again, Dani has always loved a challenge. In collaboration with agency MullenLowe, this beautiful cinematic and emotive piece of storytelling takes you on a heartfelt journey exploring two nurturing relationships and the passing on of wisdom that is sure to pluck at the heartstrings.

2022-05-12T15:50:04+02:00May 11th, 2022|Categories: Editorial, Made Films Editorial|Tags: , |

IDIDTHAT Presents ‘She Did That’ February 2022

SHE DID THAT is a female filmmakers showcase that shines a spotlight on the women in the South African production industry. Although we will only be featuring women and non-binary people, the goal is that it will encourage the inclusion of more underrepresented filmmakers across all production work created by South Africans. This month features Director Kit from Darling Films, Director Dani Hynes from Made Films and Director Rea Moeti from Platypus.

2022-02-10T19:49:00+02:00February 10th, 2022|Categories: SHE DID THAT|Tags: , , , , , |

Made Films and ‘This is a weird question, but can you…’

When Made Films Director Dani ‘What if we’ Hynes and her Producers ‘I guess we could’ Mel and Dumi first hear about a new script, the brief usually starts with: ‘This is a weird question, but can you…’ We get to the bottom of some of their weirdest requests and find out why these technically impossible projects keep coming their way.

2022-05-12T15:53:28+02:00October 9th, 2020|Categories: Editorial, Made Films Editorial|Tags: , |

Face to Face with iDidTht: Featuring Dani Hynes from Egg Films

We caught up with agency creative turned badass commercials director Dani Hynes, who shared her psychological analysis of The Loeries, her legendary party trick and even divulged her Google search history (because we forced her to). It’s everything you didn’t know you needed to know.

2017-09-05T08:42:37+02:00August 30th, 2017|Categories: Editorial, Egg Films Editorial, Face-to-Face|Tags: , |

The Best in Film Craft: September 2016

Suhana Gordhan, Creative Director at FCB Johannesburg, awards the best in film craft by Production Companies this month. Suhana has also recently been appointed as the Chairperson of the Loeries, making her the first and only woman in advertising. View the winners and all the entries by the leading production companies in South Africa.