BEST OF REEL: ‘Noodles’ by Greg Rom of Gentlemen Films.
‘You know you’ve watched something good when it changes something in your world. And what “Noodles” by Greg Rom of Gentlemen Films changed for me is the way I will approach a bowl of noodles for the rest of my noodle eating time on this planet. “Oh my God, I’m going to eat the gushy, evil tears of a depressed woman,” I will think, as I slurp up those stringy, sticky bits of yum that slap my cheeks on either side. “Noodles” is a bit of bizarre and dark and funny and poignant and that’s why I love it. Greg Rom’s picture manages to capture the strangest, yet most provocative angle on our emotions and the sick way we indulge them. He tells without overtelling and rewards without giving you everything at once. It’s Ew. And Wow. And that’s what a good piece of film needs – your own emotions to have it out and leave you feeling a little weird and wooed at the same time.’
SPECIAL MENTION: ‘A Good Drowning’ for the Surf Shack by Shane Knock of 7Films.
‘There were some really good direction choices made in this little film. This story could have been told in a manipulative way but instead it’s told in an unaffected, matter-of-fact manner which makes it more endearing and worth watching. A great choice of narrator and great copy stitched together in a seamless, effortless way.’
SPECIAL MENTION: ‘My Moments’ for Absa by Dani Hynes at Egg Films.
‘The montage ad is hard to do and do well because for a viewer, it always feels like you’re standing and watching everything like a window display. But Dani Hynes manages to break that display window and make you feel something. Great, natural performances, lovely break in the scenes with real sound design. Never overdone and always honest.’
SPECIAL MENTION: ‘Minerva’s Lilies’ by Amirah Tajdin at Casimir.
‘There’s a breeziness and a depth to “Minerva’s Lilies” that got my attention. It feels like Hindu weddings and funerals and Arundhati Roy and Frida Kahlo all at once. It’s unashamedly feminine and delicate but talks about the weightiness of telling little women how to be and how not be – how and how much.’
SPECIAL MENTION: ‘Banana Brain’ for Die Antwoord directed by Terence Neale at Egg Films and edited by Saki Bergh at Left Post Productions.
‘I love the quiet-before-the-storm opening of this video – the gentle, pouring of tea. And then…the mayhem ensues. The psychedelic, trippyness and eyeball awakening is what we’ve come to expect from a music video by Die Antwoord but what I like most about this piece is its sense of humour.’