Made Films walking into their second year like…

Launching a film production company in the most unpredictable year that our industry has faced sounds like a cruel challenge in some new lockdown reality series. Turns out, for Made director Dani Hynes and Producers Mel Curtis and Dumisani Mvumvu it’s challenge accepted. The team weigh in how understanding the obstacles that advertising creatives face and putting relationships first contributed to one of the team’s busiest years.

Q: Did you have any set goals when you first launched Made a year ago?

Dani: To be perfectly honest, our goal was just to be here after one year. You have to make a conscious choice every day to do the little things and lean back on the value system while things are still developing. We set out a goal, very simple, and we are still here and that for me is amazing and it’s testament really to my partners and strong coffee.

Mel: The support we’ve had from the industry has been incredible. We really value the people who have helped us and contributed to the beautiful pictures we take. We haven’t stopped, even throughout lockdown and the festive season, we’ve been very blessed and we’ve also gotten to know each other reeeeaaaaalllly well.

Dumi: Haha you love us Mel! But yeah, it’s always been important to all three of us that we connect with people on a human level first and set out to treat everyone as fair as we can. People value that, especially considering the wild ride the world is going through right now where transparency and relationships have become crucial in sustaining a business. Also, we just flippen love the people we get to work with. I know it sounds cheesy but it’s true.

Dani: Haha, it’s true though. At the end of the day we are all freelancers and being a freelancer in a pandemic is basically like agreeing to be a piranha out of the sea. It’s hard but it’s made easier by people who care and we don’t always get it right but we try and do the same.

Dumi: Piranhas I think are actually freshwater fish…

Dani: Pretty sure they are also in oceans…

Mel: Googling…Definitely freshwater. ‘Rivers, floodplains, lakes and reservoirs.’

Dani: And that is how we keep each other honest!

From Left: Dani Hynes, Dumisani Mvumvu & Mel Curtis

Their feet

Q: You’ve not only made it through year 1 but you’ve experienced one of the busiest years of your careers, what do you attribute to that?

Dani: Not to be Captain Obvious here, but agencies (and the whole bloody world really) have not had it easy this past year and that the last thing creatives want to hear, especially now, is ‘no’. They want to hear ‘how’, there always has to be a ‘how’. People know that if they climb into the trenches with us, we will come out of it with a solution and it will never feel like it’s plan b.

Mel: I also think that at Made we don’t fit into one category. Whether it’s a comedy spot, children, live-action, animation, doccie style, whatever, for us it’s always been idea-first.

Dumi: Ja listen, if we take on a job we think about that job a thousand percent and our focus is always to make that job the best it can be. We are so committed to our love of what we do that we always try to make the jobs better and more exciting and I like to think people value that.

Made Recently Made This

Dani, Dumi and Mel attribute having worked alongside top agencies like FCB, Metropolitan Republic, Country for Jane, Wolves, Publicis, M&C Saatchi and Havas to having built a reputation for solving problems. But it’s more than that. Even when money and time are a problem on a project, the team is adamant not to make decisions because of those problems, they make decisions that serve the board, taking into account that money and time are problems. For them, it always is and has always been about best serving the idea.

Here are a few of the most recent spots from Made, with Eskort walking away with an award in the Creative Circle ‘Film’ category, boom!

Echinaforce Junior ‘Flower Power’

Eskort Bacon ‘Inga’

Eskort Polony ‘Library’

Mrs Balls

Catching up with Made we are again reminded of just how much the three love and respect each other, the work and their industry. Also how ridiculously fun they are to be around! We could not be happier that their baby made it to year two and not only that, made it to year two despite the whole piranha out of the freshwater thing! Wanna (s)talk some more? Made on IDIDTHAT and Company Website.

*Images by: Chloe O’Doherty at Kiss Kiss Photography.

Contact Made Films:

Producer: Mel Curtis
082 566 7803

Producer: Dumisani Mvumvu
072 781 4625

View I DID THAT Profile
View Made Films Website

Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder

*This content may not be reproduced or used in any part without the prior written consent of IDIDTHAT. Reprints must credit I DID ( as the original publisher of this editorial piece and include a link to this site.

This Editorial is paid for by Made Films. Want our studio to create content that puts your agency/company/kickass ad you made in bright lights for the whole industry to see? View or editorial packages or contact and we’ll make it happen! #Boom

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May 24th, 2022|Comments Off on Made Films keeps growing, welcomes emerging director James Reynolds

Made Films’ directing roster is getting even bigger as they welcome director James Reynolds. He first joined the company just over half a year ago as an Assistant Director to Made director Dani Hynes. He first caught the team at Made’s attention because of his experience in research, writing and assisting as well as the time he had spent in just about every production department. As an actor, he’s worked all over the world and is a skilled street and portrait photographer and award-winning short film director – a ‘Jack of all Trades’ as Dumi (Made Producer Dumisani Mvumvu) calls him.

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May 17th, 2022|Comments Off on Director Bongani Morgan signs with production heavyweights Made Films

Made Films is expanding their directing roster by welcoming Bongani Morgan to the family. Having established himself as a narrative filmmaker with a deep love of our country, its stories and its people, the team at Made Films had their eye on him for a while and are excited to announce that it’s official. Bonus points, he’s also a really cool and kind human – Made material!

Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad

May 11th, 2022|Comments Off on Made Films’ Director Dani Hynes plucks at our heartstrings in Bokomo’s ode to the past 100 years ad

Dani Hynes has directed Bokomo’s latest commercial; an almost 3-minute film starring a 9-year-old, her grandpa, a duck and a snail. The ad does not do much to serve the old adage ‘don’t work with children or animals’, but then again, Dani has always loved a challenge. In collaboration with agency MullenLowe, this beautiful cinematic and emotive piece of storytelling takes you on a heartfelt journey exploring two nurturing relationships and the passing on of wisdom that is sure to pluck at the heartstrings.

Made Films walking into their second year like…

February 26th, 2021|Comments Off on Made Films walking into their second year like…

They made it! Director Dani Hynes and Producers Mel Curtis and Dumisani Mvumvu celebrate their first year as Made. We catch up with the team to find out how the hell they did it…and there's even a bit about sea swimming piranhas.

Made Films and ‘This is a weird question, but can you…’

October 9th, 2020|Comments Off on Made Films and ‘This is a weird question, but can you…’

When Made Films Director Dani ‘What if we’ Hynes and her Producers ‘I guess we could’ Mel and Dumi first hear about a new script, the brief usually starts with: ‘This is a weird question, but can you…’ We get to the bottom of some of their weirdest requests and find out why these technically impossible projects keep coming their way.