Introducing The Syndicate: A post-production company that serves post-production, not frills.

The Syndicate is a ‘minimalist post-production company’ that believes in maximising budgets by putting the money in the right place. It took a pandemic to prove to one of our country’s top storytellers, Nic Goodwin, that what he had been suspecting for years was in fact true; there must be more efficient and creative ways of doing post-production. In fact, there must be ways that don’t even require wearing pants. We met with Nic (over Zoom of course, because real-life meetings are so March 2020) to find out more.

Doing more for less

Nic had spent many years theorising about company models and how to provide value for clients in increasingly difficult economic times. But less is now even lesser. A countrywide lockdown drove Nic to formalise a system where the full post process could still be provided, in a flexible, agile way and at the right price. That’s when he decided to officially open the virtual doors of his new post-production company, The Syndicate, and offer a range of creative workflows and freelance talent to the industry.

Choose creative value

Nic: After chatting to many producers and directors over the years, I learned that there was a real need to streamline the post-production quoting structures and increase value. The desire to get more of the budget on screen informed my decision to create a minimalised offering. If the budget can find its way to the talent and craft involved as opposed to the admin and frills that surround it, it means that the work won’t suffer.

Use the budgets where it matters the most

Nic: Everyone at The Syndicate is freelance. The agency or production company’s point of contact is a freelance producer and they will manage the entire post process from start to finish. The Syndicate does not have brick and mortar offices or edit suites. With virtually no fixed overheads, we can get quotes as lean as possible and make budgets work harder where it really matters – collaborating with the best post artists in South Africa. And it works! The feedback we’ve received has been overwhelmingly positive and we’ve hit the ground running. In our first month of business, we’ve been crafting quotes for production companies and agencies. We’ve been fortunate to work on some really exciting TVCs, content pieces and pilots for two Netflix documentary series. Each job has been a custom-designed workflow and has worked beautifully, which is to be expected with talented post artists and oversight from an experienced producer.

Create your own post journey

Nic: Finally, the post-production industry has options! We can custom design workflows to suit any budget and creative requirements. Each job is designed according to our clients’ needs by combining our 3 approaches to post-production:

Option 1: Fully remote

A fully remote process where we use video communication like Zoom, Teams and Frame io for approvals and cloud storage to store and share data from one stage of the post process to the next.

Option 2: Pop-up edit suite

A pop-up edit suite that we can set up in less than 30 minutes, providing true agility and convenience.

Option 3: Traditional edit suite

If you or your clients prefer being in a traditional edit suite, we have two state-of-the-art edit suites in Bryanston and Blairgowrie, Johannesburg, which we hire only when required.

Getting the best talent your budget can afford

Nic: Our team seems to be growing on a weekly basis! Everyone working at The Syndicate is freelance and carefully selected based on existing relationships I have with people that I trust and that I’ve worked with. Everyone that is part of The Syndicate, I have worked with extensively over the years and for me they are the cream of the crop. I trust them with anything. I trust them completely. They have never done anything but impress me. It really is a phenomenal team.

Is The Syndicate’s way of working the future of post-production?

Nic: I have no idea if it will be the only way, but I do know that we need to remain agile. We are seeing a lot more cross-over and collaboration in the post industry now and I’m really excited to see how this will unfold in the future. I encourage the entire team at The Syndicate, who have a non-exclusive relationship with us, to operate as independent brands because I want them to be empowered for whatever the future holds. If we collaborate, embrace technology and pool our resources, the future is limitless. We are the future of post-production.

Wanna (s)talk some more? The Syndicate Website and Instagram

Contact The Syndicate:

Stuart Botha | Freelance Producer:
stuart@thesyndicate.media
+27 82 560 0410

Nic Goodwin | Senior Editor and Owner
nic@thesyndicate.media

View I DID THAT Profile
View The Syndicate Website

Produced by the IDIDTHAT Content Studio – Credits: Anne Hirsch (Writer) / Julie Maunder

*This content may not be reproduced or used in any part without the prior written consent of IDIDTHAT. Reprints must credit I DID THAT.co (ididthat.co) as the original publisher of this editorial piece and include a link to this site.

This Editorial is paid for by The Syndicate. Want our studio to create content that puts your agency/company/kickass ad you made in bright lights for the whole industry to see? View or editorial packages or contact julie@ididthat.co and we’ll make it happen! #Boom