Amy: ‘After that Tobacco PSA we looked at each other and went ‘f*ck this is so good, this is really gonna work’.
Justice: ‘For me this ticks all the boxes. We were not trying to create something that it’s not, it is as it is. It was a dream job for Chess.’
Amy: ‘Visually, cinematically and story-telling wise, it is right up our alley’.
The piece even received a Special Mention in September’s iDidTht Craft Awards, judged by Roanna Williams, Executive Creative Director at Joe Public. Roanna: ‘With challenging restrictions around cigarette advertising, Justice and Amy were still able to capture the storyline effectively. The combination of the POV style shots, fast-paced edit, soundtrack, performances and grade bring to our attention the harsh reality of what goes on behind the scenes of illegal trading.’