Q: Your work spans across various categories; kids, choreography, beauty spots and some comedy thrown in-between, what’s the golden thread between all of them?
Amy: For me all ads come down to planning, no matter the genre. They’re like Tik Tok videos, everything has to happen at exactly the right time. You have 30 seconds, or 60 seconds if you’re lucky and you have to use every beat to successfully and authentically tell a story. Learning to use my time wisely has become my greatest asset.
Amy is a passionate director and if you’ve had the opportunity to collaborate with her you know she dives head-first into all her projects. Driven by precision and backed by equally impressive production support she has created some unforgettable and beautifully styled work, both locally and abroad. Keep your eyes out for her latest Venus campaign and until then, wanna (s)talk some more? Ola! Films on IDIDTHAT and Company Website.