Look, we can go on and on about Meghan, but don’t just take our (and Nike international’s) word for it. Robot’s Executive Producer and Owner, Liam Johnson, pretty much sums it all up perfectly.
“Meghan is in no way scared to challenge my pre-conceptions of things. Because of their lived-in experience of the world, Meghan brings a totally different perspective and point of view to filmmaking than say me, a forty-year-old-white guy. When I first saw the Manila von Teez short film it really stirred something in me. It felt important and it felt really important that I engage with that material. Meghan believes in a filmmaking process that is collaborative, ethical and caring in its approach and I believe that Meghan is the future of advertising.”
More so now consumers expect more from brands, especially when it comes to the impact they leave on society or the environment. The demand for inclusive messaging that is not harmful but rather reflective of the diverse society we live in is growing. And if we’re lucky this messaging will be put in the ethical hands of emerging directors like Meghan Daniels. Wanna (s)talk some more? Robot on IDIDTHAT and Company Website.