Your Girlfriend Director Morgan Dingle talks about working with Nicolas Cage and the secret to advertising.
iDidTht: What’s the most important thing to you when approaching a script?
Morgan Dingle: My first concern is ‘what’s the best way to deliver this idea?’ I don’t want people to see the work and say ‘great direction’, I want them to say ‘great ad’. And as latecomers to the party, we can also sometimes forget the long journey a script takes through research, client approval, etc., so I like to ask the creative team what the original draft of the idea was and how much of that they would like put back in.
iDidTht: What was it like working with Nicolas Cage?
Morgan Dingle: Um, I think there’s been some mistake. I’ve never worked with Nicolas Cage.
iDidTht: Have you ever met Nicolas Cage?
Morgan Dingle: No.
iDidTht: If you’ve never met Nicolas Cage, then why do we have a photo of you and Nicolas Cage?
Morgan Dingle: I have no idea. It’s a bit worrying actually, did you guys make that?
iDidTht: What are your 3 favourite Nicolas Cage films?
Morgan Dingle: Anything before the hair plugs, I guess. I liked him in Face Off, especially the parts where he was played by John Travolta. Con Air, because who doesn’t want to see Buff Jesus fight terrorists? And I also absolutely love The Wickerman since I adopted “Not the bees!” as my life’s philosophy.
iDidTht: What do you imagine Nicolas Cage’s favourite Nicolas Cage film is?
Morgan Dingle: It would have to be something old, because I doubt even Nicolas Cage still watches Nicolas Cage films. Maybe City of Angels because Meg Ryan got smooshed by that truck leaving him as the only A-list star in the picture. Oh, shit, spoilers.
iDidTht: Would you like to hear a joke about Nicolas Cage?
Morgan Dingle: I really wouldn’t.
iDidTht: Do you have any questions for us about Nicolas Cage?
Morgan Dingle: I most definitely do not.
iDidTht: What’s your favourite thing about Nicolas Cage?
Morgan Dingle: Do you want to talk about anything else? Like besides Nicolas Cage?
iDidTht: What’s the secret to advertising?
Morgan Dingle: Not the bees.
Even though we love Morgan Dingle’s work, there was definitely a severe lack of Nicolas Cage, but we’ve fixed that for you! Here are five of our favourite Morgan Dingle spots, now with MORE NICOLAS CAGE!
VW ‘Drive In’
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Executive Producer: Linda Bogle
Produced by the iDidTht Content Studio
Credits: Anne Hirsch / Julie Maunder / Morgan Dingle
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