Being an advocate for mindfulness certainly comes in handy for Robot’s Paul Ramaema, especially considering how busy he’s been. Since joining the production company two years ago Paul has consistently been creating commercial work for top brands and agencies. We caught up with the new dad and self-proclaimed selfie king about how he’s found his rhythm as a filmmaker while still maintaining a balance.
Paul is an advertising guy through and through. He loves ideas, loves collaboration and knows the importance of keeping clients happy – all things that have served him very well as a director. ‘It goes without saying that Paul brings a youthfulness and edge to any brand he works with, but he also brings a real understanding of what clients and agencies want and need. Part of Paul’s meteoric rise is that he knows when to push an idea further and when to hold back. Those that work with Paul always know they are in safe hands because he understands the business of advertising as well as the art of it.’ Says Robot’s Executive Producer Liam Johnson.
Versatile, meticulous and very considered, PauI’s work is filled with strong elements of performance, youth culture, dance and visuals. His background in photography means he is drawn to more stylised work, but Paul has the ability to show restraint and says: ‘Creating stylised work that still sits in the retail space and appeals to a broader market is kind of where I’ve found my rhythm for now. Sure, we have to give the clients what they want, and I think we can do that while still bringing our own flavour to the work.’