Now, with Robot reloading and riding an exciting wave thanks to a slick rebrand and new website, Craig is back, not just to shoot, but to build, elevate, and disrupt. “South Africa has such a good energy right now,” Craig says. “We’re in a moment, a kind of creative renaissance. You feel it in the streets, on the walls, in the work. Artists are returning home, and the game is shifting. And Robot is standing at the ready to support our creative roster throughout this movement.”

Joining a fire roster that includes Ayanda Duma, Alex Mothlabane, Ceara McEvoy, Nelis Botha, and Zandi Tisani, Craig is diving into the thick of it, blending his international experience with that unmistakable South African spark. “Some of my best work was born right here,” he adds. “There’s a rawness in this place, an edge that’s always stayed with me. Robot was part of the reason I came back. We started this thing years ago, and now I get to help take it to the next level.”

From his UKMVA-winning debut music video ‘The Renegade‘(shot in Soweto) to 2 billion+ views across a globe-spanning body of work, Craig’s eye is as sharp as ever. He crafts bold, cinematic worlds layered with texture, performance, and soul and his acclaimed short film ‘Into The Arms of Sunshine’ is proof. Shot on South Africa’s West Coast in collaboration with London fashion label Toogood, the film fuses poetry, identity, and movement into something hauntingly beautiful. It’s scooped up awards at Ciclope Africa, Berlin Indie Film Festival, Black Swan, the UK’s 1.4 Awards, and earned praise from Pitch Fanzine, LBB Online, and Shots.