South African One Show Finalists 2019

South Africa Wins 15 Pencils at the D&AD Awards 2019

The D&AD Awards ceremony took place at the Truman Brewery, London, on the 23rd of May 2019. Because #TheRand most of those nominated from South Africa couldn’t attend this Pound-fuelled event personally, but fear not, because iDidTht is here with all the results:
South Africa ranked 9thin the top 10 countries shortlisted with 15 D&AD Pencils won – 2 Yellow Pencils, 4 Graphite, and 9 Wood Pencils.

A total of 720 Pencils were awarded at D&AD. The number of Pencils awarded by level are as follows: 6 Black Pencils, 58 Yellow Pencils, 196 Graphite Pencils, and 460 Wood Pencils.
Although not awarded with a Pencil at the D&AD Awards Ceremony, an additional 889 entries made the shortlist this year. Announced live throughout judging (18 – 20 May), the D&D Awards shortlist was introduced in order to acknowledge the volume of high calibre submissions that, even if they didn’t win a Pencil, were in close consideration.

‘But what does it all mean?’ we hear you clamour…

Wood Pencils: Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Graphite Pencils: Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.

Congratulations you beautiful Pencil-owners you, we couldn’t be prouder!

Remember we will only feature the winning work from companies who are signed up with iDidTht. So if you haven’t yet, email us now and get your sexy ass sorted so we can show you off and people can find out more about you.

South Africa’s D&AD Pencils 2019

Chicken Licken ‘Sbu 2.0’

Awarded:
YELLOW PENCIL: Casting (Casting for Film Advertising)
GRAPHITE PENCIL: Direction (TV Commercials)
WOOD PENCIL: Sound Design & Use of Music (Existing Music)
Shortlist: Art Direction (Art Direction for Film Advertising)

iDidTht Credits:
Agency: Joe Public United
Production Company: ROMANCE
Post Production: Deliverance
Animation & VFX: Chocolate Tribe
Music & Sound: Produce Sound / Pulse Music

Joburg Ballet ‘Breaking Ballet’

Awarded:
YELLOW PENCIL: Branded Content & Entertainment (Tactical)
GRAPHITE PENCIL: Digital Marketing (Use of Trends & Tactical Marketing)
Shortlist: Creativity for Good (Advertising/Not for Profit)
Shortlist: PR (Low Budget)

iDidTht Credits:
Agency: TBWA Hunt Lascaris
Production Company: Darling Films
Post Production: Ludus Post ProductionsLeft Post Production

Philips & The Nelson Mandela Foundation ‘#ShaveToRemember’

Awarded:
GRAPHITE PENCIL: Direct (Direct Response/Ambient)
WOOD PENCIL: Direct (Direct Response/Film Advertising)
Shortlist: Digital Marketing (Online Video & Viral Films)

iDidTht Credits:
Agency: Ogilvy Johannesburg
Production Company: 0307 Films
Post Production: Deliverance
Music & Sound: Produce Sound

Nando’s ‘#rightmyname’

Awarded:
GRAPHITE PENCIL: PR (In-Market Campaign)
Shortlist: Digital Marketing (Digital Tools & Utilities)

iDidTht Credits:
Agency: M&C Saatchi Abel
Digital Agency: VML South Africa

Mercedes-Benz S-Class ‘Return to Chapman’s Peak’

Awarded:
WOOD PENCIL: Integrated (Earned Media/Large Business; over 500 employees)
WOOD PENCIL: Branded Content & Entertainment (Non-Fiction Film 5-30 mins)

iDidTht Credits:
Agency: Net#work BBDO
Production Company: 7 Films
Post Production: Ludus Post Productions
Music & Sound: Audio Militia

Carling Black Label ‘Soccer Song for Change’

Awarded:
WOOD PENCIL: Radio & Audio (Innovative Use of Radio & Audio)
Shortlist: PR (Use of Events and Stunts)

iDidTht Credits:
Agency: Ogilvy Cape Town
Post Production: Left Post Production
Music & Sound: Audio MilitiaPulse Music

Netflorist ‘Say it with a cactus’

Awarded:
WOOD PENCIL: Digital Marketing (Use of Trends & Tactical Marketing)

iDidTht Credits:
Agency: HelloFCB
Post Production: POST CT

South African Tourism ‘Africa’s Travel Indaba’

Awarded:
WOOD PENCIL: Branding (New Branding Schemes)

iDidTht Credits:
Agency: FCB Joburg

Explorers Club

Awarded:
WOOD PENCIL: Branding (Brand Refresh)

iDidTht Credits:
Agency: Utopia

MTN ‘Brighter Sans’

Awarded:
WOOD PENCIL: Typography (Type Design)

iDidTht Credits:
Agency: Grid Worldwide

The Apartheid Museum ‘Bill of Rights ZA’

Awarded:
Shortlist: PR (Low Budget)

iDidTht Credits:
Agency: Joe Public United

GreatStock ‘The Anthology of Great(stock) Poetry’

Awarded:
Shortlist: Direct (Direct Mail)

iDidTht Credits:
Agency: Joe Public United

TEDx Amsterdam 2018

Awarded:
Shortlist: Graphic Design (Integrated Graphics)

iDidTht Credits:
Agency: NORTH VCA

Flight Centre ‘World Gone Mad’

Awarded:
Shortlist: Radio & Audio (Radio Advertising Campaigns)

iDidTht Credits:
Agency: TBWA Hunt Lascaris
Music & Sound: Produce Sound

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