The D&AD Awards ceremony took place at the Truman Brewery, London, on the 23rd of May 2019. Because #TheRand most of those nominated from South Africa couldn’t attend this Pound-fuelled event personally, but fear not, because iDidTht is here with all the results:
South Africa ranked 9thin the top 10 countries shortlisted with 15 D&AD Pencils won – 2 Yellow Pencils, 4 Graphite, and 9 Wood Pencils.
A total of 720 Pencils were awarded at D&AD. The number of Pencils awarded by level are as follows: 6 Black Pencils, 58 Yellow Pencils, 196 Graphite Pencils, and 460 Wood Pencils.
Although not awarded with a Pencil at the D&AD Awards Ceremony, an additional 889 entries made the shortlist this year. Announced live throughout judging (18 – 20 May), the D&D Awards shortlist was introduced in order to acknowledge the volume of high calibre submissions that, even if they didn’t win a Pencil, were in close consideration.
‘But what does it all mean?’ we hear you clamour…
Wood Pencils: Our equivalent to a bronze award. The best in advertising and design from the year, worthy of a place in the D&AD Annual.
Graphite Pencils: Our equivalent to a silver award. Standout work, beautifully executed with an original and inspiring idea at its core.
Yellow Pencils: Awarded to the work that is judged to be the best in the world, selected from projects that receive a Graphite Pencil during judging. The Yellow Pencils are one of the most-recognised and coveted awards for creativity anywhere in the world.
Black Pencils: The ultimate creative accolade, reserved for work that is ground-breaking in its field. Only a handful of Black Pencils are awarded each year, if any.
Congratulations you beautiful Pencil-owners you, we couldn’t be prouder!
Remember we will only feature the winning work from companies who are signed up with iDidTht. So if you haven’t yet, email us now and get your sexy ass sorted so we can show you off and people can find out more about you.