Last year Produce Sound announced that they were rebranding as a Creative Music and Audio Agency. The new model would offer agencies the opportunity to brief on audio earlier in the process allowing Produce more time to treat on a project and thus affording creatives the opportunity to take full advantage of the wealth of knowledge and expertise that the Produce team has to offer. We caught up with Produce Founder, Louis Enslin, to find out if this new approach has in fact led to better work. Spoiler…it sure has!
Louis, who was recently announced as a finalist at the MAS Awards for sound design on the latest Investec ad, is no stranger to creating great work. Produce Sound had their name on ALL the South African Radio and Audio Cannes Lions winners for 2019 #MicDrop. Louis also worked on Nare from Massiv’s Branded online film that won a Best Young Director award #DoubleMicDrop. And, as if that’s not proof enough that ‘putting the process first’ leads to better work, the Produce team nabbed 2 Grand Prix, 11 Gold, 4 Silver and 5 Bronze Awards AND 6 Craft Certificates at this year’s Loeries … Can we get an amen?!