South Africa’s viral hitmaker, original-content king, and founder of JOE Films, Dan Mace, has merged YouTube and traditional TV in ‘The BRU Show’ for Warner Bros Discovery. With the show already gaining big traction internationally, we thought it’s time South Africa got the scoop on how the fairly new production company, JOE Films, produced a 12-part hit show based on impossible ideas, from beginning to post.
In partnership with discovery+ (the streaming platform of Warner Bros Discovery), Dan and the team at JOE Films turned twelve of the most challenging ideas – straight from Dan’s ‘Idea Book’ that he’s carried around for over 10 years – into real-world projects. The punchy action-packed episodes include feats like transforming a four-ton truck into a giant camera to take a larger-than-life image of Table Mountain and recruiting 100 filmmakers across the globe to show what happiness means to them. The show brings Dan’s out-of-the-box creativity and merges it with the high-end commercial quality crafted and produced by the team at JOE Films.
Because discovery+ is not yet available in South Africa, Dan is making all the episodes of ‘The BRU Show’ available on his YouTube channel, where he also cross-promotes discovery+ for the brand. Here’s the first episode where Dan turned a four-ton truck into a camera, because, why not?!