JOE

JOE is a creative film agency based in Cape Town which specialises in creative and narrative driven content that focuses on “Story First”.

Cape Town & New York

Director & Founder: Dan Mace / Producer: Raine Grunau / Brand Creative: Jarrod Allies
Editor & DOP: Liam Cockcroft / Sound & Music Composer: Jason Winde

Company Website
Instagram

JOE stands for Just Original Entertainment and also happens to be named after the founder, Dan Mace’s sausage dog, who just like Joe has an unfiltered personality based on authentic responses and emotions. Dan wanted to create a company that embodied the same pathos, honest, unfiltered and raw. At JOE we believe in Story First! JOE aims to create remarkably memorable and meaningful pieces of work through suiting original ideas perfectly to their context. This creative execution doesn’t just strike an audience as entertainment, but rather emotionally resonates with them based on the context of current and engaging human truths. The truth is – great ideas exist.

JOE services all phases of Production from Ideation (along with the Agency), to Production Support, to Post Production and the Packaging and Execution of the Content created. The founder, Dan Mace, over his 10 year career has garnered an online following of more than 1.2 million people across various social media platforms and has mastered the art of telling relevant stories in an entertaining and engaging way to his large and diverse audience. JOE works alongside the agency to develop long term conversations with audiences who love their brands.

JOE doesn’t only produce and direct TV ads, but all creative content across the board as long as its video. JOE makes it all possible by combining Innovation with Efficiency.

  • My RØDE Reel Judges Film Prize (2015) – “Gift” Short Film
  • Cannes Lions Silver Screen, Young Director Award (2016) – “Gift” Short Film
  • Cannes Lions Silver Screen, Young Director Award (2016) – “Great Big Story: Bomb Sniffing Rats”
  • African Cristal Grand Prix Award (2017) – “Tusker – Us” TVC
  • Cannes Lions Silver Screen, Young Director Award (2017) – “Tusker – Us” TVC
  • Loeries Silver Craft Award (2017) – “Tusker – Us” TVC
  • 4 Director’s Showcase Award (2017) – “Tusker – Us” TVC

370 Main Road
Observatory
Cape Town

Producer: Raine Grunau
083 455 3613
raine@danmace.com

Brand Creative: Jarrod Allies
083 979 1842
jarrod@danmace.com

Featured Work

Featured Stories

Dan Mace revs up the festive season with ‘Santa Claus is Coming to Town’ remix made from delivery bikes

December 20th, 2021|Comments Off on Dan Mace revs up the festive season with ‘Santa Claus is Coming to Town’ remix made from delivery bikes

When director Dan Mace and the team at JOE heard that the food delivery brand was going to be dispatching 2,500 scooter drivers of joy this festive season, they jumped at the opportunity to recreate ‘Santa Claus is Coming to Town’ using Checkers Sixty60 scooters.