JOE stands for Just Original Entertainment and also happens to be named after the founder, Dan Mace’s sausage dog, who just like Joe has an unfiltered personality based on authentic responses and emotions. Dan wanted to create a company that embodied the same pathos, honest, unfiltered and raw. At JOE we believe in Story First! JOE aims to create remarkably memorable and meaningful pieces of work through suiting original ideas perfectly to their context. This creative execution doesn’t just strike an audience as entertainment, but rather emotionally resonates with them based on the context of current and engaging human truths. The truth is – great ideas exist.
JOE services all phases of Production from Ideation (along with the Agency), to Production Support, to Post Production and the Packaging and Execution of the Content created. The founder, Dan Mace, over his 10 year career has garnered an online following of more than 1.2 million people across various social media platforms and has mastered the art of telling relevant stories in an entertaining and engaging way to his large and diverse audience. JOE works alongside the agency to develop long term conversations with audiences who love their brands.
JOE doesn’t only produce and direct TV ads, but all creative content across the board as long as its video. JOE makes it all possible by combining Innovation with Efficiency.
- My RØDE Reel Judges Film Prize (2015) – “Gift” Short Film
- Cannes Lions Silver Screen, Young Director Award (2016) – “Gift” Short Film
- Cannes Lions Silver Screen, Young Director Award (2016) – “Great Big Story: Bomb Sniffing Rats”
- African Cristal Grand Prix Award (2017) – “Tusker – Us” TVC
- Cannes Lions Silver Screen, Young Director Award (2017) – “Tusker – Us” TVC
- Loeries Silver Craft Award (2017) – “Tusker – Us” TVC
- 4 Director’s Showcase Award (2017) – “Tusker – Us” TVC
77 Main Road
Plumstead
Cape Town
Executive Creative Producer: Jarrod Allies
083 979 1842
jarrod@danmace.com
Featured Work
Featured Stories
Local production company JOE and director Dan Mace wipe out competition on international stage for the Shorty Impact Awards
Director Dan Mace and his Cape Town-based production company JOE bagged two international Shorty Impact Awards in Los Angeles recently; the ‘Global Impact of The Year’ and ‘Audience Honour’ Awards. Dan (who honestly could make a cube of ice go viral, if he hasn’t yet!) and JOE were recognised for their work for the Beast Philanthropy YouTube channel, where the Beast Philanthropy team, led by Darren Margolias, transformed the Baphumelele orphanage in Khayelitsha. The awarded work was for YouTube and currently stands at over 30 million views! Shut the front door!!
Director Dan Mace from JOE collaborates with the most followed YouTuber in the world, Mr Beast, as new Chief Creative Officer
South African director, YouTuber and Founder of the creative production company JOE, Dan Mace, has joined forces with billionaire YouTuber, Mr Beast aka Jimmy Donaldson. According to Forbes, Donaldson is the world’s most followed person on YouTube. Dan has been appointed as the Chief Creative Officer of the Beast Philanthropy Channel on YouTube, tasked with carrying out the creative direction of the channel’s future content.
South Africa’s Dan Mace and JOE Films turn impossible ideas into reality with hit show for Warner Bros. Discovery ‘The BRU Show’
South Africa’s viral hitmaker, original-content king, and founder of JOE Films, Dan Mace, has merged YouTube and traditional TV in ‘The BRU Show’ for Warner Bros Discovery. With the show already gaining big traction internationally, we thought it’s time South Africa got the scoop on how the fairly new production company, JOE Films, produced a 12-part hit show based on impossible ideas, from beginning to post.