The post-production industry has done a complete 180 in the last 10 years. Reg explains that technology-wise the industry has ‘democratised its tools’. Back in the day post-facility owners had to purchase programmes like Flame, Baselight and Avid at like a *gajillion eBucks a pop and would then employ a full-time operator. Nowadays, in the golden age of the-world-at-our-fingertips, anyone outchea can get DaVinci Resolve for free or rent Flame and run it on a Mac.
Reg briefly channels Oprah: ‘I get a Flame, you a Flame, everybody gets a Flame!’
This has all led to freelancers being able to operate like small businesses, each with their own hardware and software. POST has taken full advantage of this by housing 8 permanent freelancers, all with varied skill sets, and using the new model to their advantage to become more agile and adaptable by curating specific teams of talent around specific jobs. This also ends up translating into more affordable options for clients. Can we get an Amen?
Reg and Lee-Anne: Amen!
But of course POST is not just about freelancers or pimped out office spaces, they employ 10 permanent staff members, including Reg who is an editor/colourist, 2 offline / online editors, 2 VFX artists, a sound engineer and specialist editor and VFX artist. At any time, there are at least 20 people buzzing around, sharing creative ideas and exchanging skills within the building.
*Our eBucks estimates have not been verified by any sources.