If you’ve worked with industry heavyweight director Kevin Fitzgerald before, then there is not much more to say. All you really need to know is that he’s recently joined the powerhouse team at Carbon Films, which is where you can contact him. Great, you’re all caught up and can stop reading now.
For those of you who haven’t worked with Kevin yet, continue reading…
Established commercial director Kevin Fitzgerald brings a vast skillset and experience to filmmaking, which makes it almost impossible to put him in a box. Kevin has been in the commercial directing game for so long that the industry has gotten to know him as many different types of director (you know how we like to put directors in a box). Kevin began his career being referred to as the ‘visual director’, which makes sense considering he comes from a fashion and photography background. Bringing this solid visual approach to his first BMW ad, he quickly became known as the ‘car guy’, directing a slew of car ads from Alfa and Merc to Fiat and every engine in-between. It wasn’t long and people began calling him the ‘performance guy’, directing banking spots, alcohol ads, comedy commercials, there was even that time he directed Uma Thurman (BTS, we asked him if he ever had her cell number and yip, he whipped out his phone and showed it to us. Look it was over 10 years ago so he said the number probably didn’t work anymore but it’s all about the story okay).
Talking about ‘performance guy’, we can clearly see exactly that in his latest work for Liberty and Unisa. Check it out.