According to Gaye and Malo 8 the creative limitations and challenges of producing and directing an ad during lockdown pushed them and their team, from client, agency and crew, to create work in a very particular collaborative way where everyone is brought in on the process.
Malo 8 goes Midnight After 8
The director we have come to know as Malo 8 is also embarking on a new chapter in his career. Along with launching Together Films, Malo 8 is also rebranding as a director by changing his name to Midnight After 8. Yes, we had questions too.
IDIDTHAT: The industry knows Malo 8 so well, everyone must be asking you the same question; why change?
Midnight: Malo 8 was never a person, it’s a concept, because I am Dumisani Phakathi, obviously. Malo 8 was all about who I was, whereas Midnight After 8 is a director who is more about the people I am on set with and the cast I am directing and the stories I am telling. This shift is because I want to work with empathy, work with meaning and sincerity. It’s changing the name to represent my own pivot and how I would like to work now.
IDIDTHAT: What two pieces of work that Malo 8 directed in the past best represents the kind of work you want to create in the future?
Midnight After 8: I would say definitely the recent McDonald’s spot and then a piece I did for Tennis Biscuits years ago.