Ayanda Duma’s pursuit of challenging the status quo coupled with her passion for exploring South African culture, black identity, queer culture and femme culture is what drives her as a director. She proudly stands by her values especially when it comes to breaking down stigmas and stereotypes. Ayanda is earnest and bold in her approach to filmmaking, she is also an absolute damn joy, warm, generous with her time and her razor-sharp wit. Even when navigating sensitive subject matter, Ayanda always remains at the core of her craft, as exemplified by her latest project – an 8-episode series titled ‘Sex and Pleasure’ created for Showmax.
‘Ayanda represents this new wave of really perceptive filmmakers whose creative sensibilities are finely tuned with the cultural climate. She believes in the potential and power of advertising and is passionate about reflecting a new voice in the commercial landscape, an authentic voice that is also very much true to her own. Ayanda also has this rare ability to blend humour into her work, she has a keen eye for fashion and a deep understanding of music and the culture that goes with it. She is truly unique and I think all of these things set her apart as a creative force to be reckoned with.’ Says Robot Executive Producer, Liam Johnson.
Since joining Robot two years ago Ayanda has quickly moved from emerging director to establishing her space in commercial filmmaking. She’s not only directed for ad land and was entrusted with a first-time campaign for Mobicred, she’s also done work for an international project spearheaded by actor Cara Delevingne titled ‘Planet Sex’, a doccie series which explores sexuality in all its forms across the world. Of the series, Ayanda says: ‘Planet Sex moved me closer and closer to a world that I’m deeply fascinated by and invested in. The underlying conversation of the whole series is consent, whether that is in a kink BDSM space, a spiritual practice or a monogamous love relationship, always the underlying message is consent. South Africa is a country with a terrible GBV problem, which is why I’m deeply invested in this topic.’