Based in Amsterdam and Cape Town, production company Eyeforce has signed new talent to their Cape Town roster. We rolled out the red carpet to welcome Director Ross Hillier and Head of Production Samantha Lowe. The duo not only share Eyeforce’s affinity for sports, adventure, sustainability and human stories but will be bolstering the company’s commercial offering.
Director Ross Hillier
Ross Hillier is a creative name on the streets of Cape Town and has been since most of us were lightweights. His photographic creations came to life naturally and quickly developed into his dynamic filmmaking skills which are not only admired by many but also caught the ‘eye’ of Eyeforce.
Ross’ projects draw on raw emotions, whether it’s a fast-paced adrenalin-pumping campaign for athletes or a poignant piece rich with symbolism. He is known for his signature natural lighting, lensing and composition ability, something that gives him that extra edge as a director and which he cleverly uses to achieve a cinematic visual narrative. With his roots in photography and his background as a DOP, his directing style is the definition of ‘look before you leap.’ Of his work Ross says: ‘I approach every project with the idea of how I can make this beautiful and how can I produce something that I will be proud of. I really enjoy bringing together a team that adds value in all their fields. Collaboration is very important for me.’
Director Ross Hillier (left) and Arthur Neumeier (right)
Ross’ journey with Eyeforce began when he and Co-founder Arthur Neumeier first co-directed a spot for King James and Stella Artois (still to be released) and then for the French sports brand, Intersport. While the two knew each other from the streets (and the waves) of Scarborough, they had yet to work alongside each other, something they both realised they should have done years ago. Of the signing, Arthur says: ‘Ross shares in the Eyeforce sense of adventure and his diverse skill set as a filmmaker and musician makes for rich impactful commercial work. I haven’t come across a person with so many skills. He brings a real love of filmmaking, is a talented creative and a great addition to our team.’
On joining Eyeforce, Ross added: ‘Before I met Arthur I saw Eyeforce’s work and thought to myself, wow I wish I could work with these guys. Fast forward 2 months and I’m co-directing a commercial with him. Eyeforce’s look and feel is stylish and slick, the work they do is in line with preserving nature and they gravitate towards meaningful projects that try to make a difference.’
Ross Did That
It’s hard to pin Ross down to one specific genre of commercial filmmaking, from car ads to exploring femininity and the human body. Ross is malleable and agile, his work is energetic, fast-paced, but it’s also diverse, and he brings a sense of the human spirit to his projects.