Liam: We love working internationally but we want South Africa to be Robot’s home. We can’t wait to jump over buildings on bicycles, spin while standing on cars and roller-skate while doing pirouettes and we definitely can’t wait to bring that all to the South African market.
Craig: Exactly, we love South Africa and what it offers. Robot shoots here all the time, harnessing the beauty and diversity of the country while collaborating with all the unique people and subcultures. Recently we actually shot that Sigala video ‘Lullaby’ featuring Paloma Faith in Cape Town during the drought at Theewaterskloof dam.
Robot loves breaking the rules and perhaps, where some of the bigger companies are battling to adjust to the changing landscape or unable to adapt to smaller budgets because of larger overheads – Robot is leading the charge with their agility!
Liam: Simply put, everything Robot produces will have that essence of the brand. If you like our brand and like what we create, then we’re for you…we’ll make it happen.
There you have it! While client’s budgets have become smaller and expectations bigger, Robot’s offering of including a full service but also bridging the gap and getting involved creatively becomes a lot more appealing. These new age types always think they can do anything and everything, and we gotta say, after sitting down with them and watching their work, we think they might just be right. Welcome to South Africa Robot!