IDIDTHAT: Why 7 Films?
Ndumiso: I remember being so incredibly moved by this Gillette ad that the late Director SJ from 7 Films had directed. I did some research about 7 Films and fell in love with their culture of simple storytelling. At 7 Films they create intuitively from the heart, something I have wanted to pursue my whole life. I couldn’t resist that marriage of intuition and then craft at the highest level.
We hit up 7 Films Founder and Director, Lourens van Rensburg, to ask him the same question.
IDIDTHAT: Why do you think Ndumiso is a good fit for 7 Films?
Lourens: Ndumiso is a multi-disciplined filmmaker which is incredibly important for us. But what is most important, is the person he is. At 7 Films, first and foremost, we are about family. We met with Ndumiso several times over many months and we also spent time together on set. They say you really get to know someone when you work with them, you live with them or you have slow internet together. Ndumiso proved himself to be an incredibly talented storyteller, but also someone that can be a part of our 7 Films family.
You gotta love it when the planets align because we could not think of a better fit than Ndumiso and 7 Films #PowerCouple. Ndumiso’s love for Africa is inspiring and his humble gentle nature is a joy to be around. Driven to create with love and from the heart, we can’t wait to see more of Ndumiso’s African magic.