IDIDTHAT: Paul and Nelis, while most of us couldn’t decide whether to put on pants during the majority of lockdown, you both made huge decisions and joined Robot. Why?
Paul: My relationship with Robot began in the early stages of lockdown. Liam had reached out to me and I really felt that their vision was aligned with the sort of work that I aspire to do – cutting edge, youthful stuff. I knew it would be a fresh start for me. So when Liam popped the question the energy was just right and I went with my gut.
Nelis: I come from an advertising and marketing space. I was an in-house director at And People. The first time we worked together was on a Bacardi shoot 3 or 4 years ago where Robot handled the production and I directed it. After that we did a few more shoots together and kept connecting over the years. So, it was an organic process that also just felt right.
IDIDTHAT: What would most people not know about you?
Paul: I used to stutter. I could hardly even pronounce my name. When I was in grade 3 or 4 I came across the Marshall Mathers LP 2 album by Eminem. I was 12 or 13 and I would just walk around the school corridors rapping along to his songs. It used to get me into a lot of trouble considering how vulgar it was. I realised the more I rapped the better my speech became and my confidence also improved as I was performing. I thought this was my calling, that I was definitely gonna be the next Eminem. My speech impairment just ended during my first or second year of varsity, it just totally stopped. It was baffling.
IDIDTHAT: Wow, we did not see that coming! Nelis can you top that?
Nelis: Haha, not quite. Um, I dunno, okay it’s a tough one. Um, I’m big into competitive gaming.
IDIDTHAT: What is that? Like Playstation?
Nelis: Ha, yeah, we’re playing Call of Duty at the moment and it’s getting competitive. I don’t think a lot of people admit to this, because it’s not that cool.
Paul: Dude gaming is so cool. Everyone is doing it, especially Call of Duty.
Nelis: There is still a geek stigma behind it.
IDIDTHAT: We have no idea what’s going on.