Loeries week is here and IDIDTHAT is slap-your-knee-high-five-your-auntie excited to announce that we’ll be throwing our first ever PRE-AWARDS PARTY…aptly called the IDIDTHAT HOUSE PARTY…cause we’re creative like that!

On Friday, 10 October 2 – 6pm, we’re throwing open the doors of IDIDTHAT HOUSE, hosted at The Electric, for a big invite-only anti-shmooze fest.

If you haven’t been tapped on the shoulder yet, you might want to start sending briefs to your favourite producer. Only our Production Partners hold the keys to the guest list and each company gets to invite their select crew of clients, collaborators, and co-conspirators.

People may be talking about the exclusive Friday party, but here’s the thing, IDIDTHAT HOUSE is hosting way more than just that. The HOUSE is open for two full days of creativity, conversation, and connection. Just RSVP here to get your QR code, it’s free, and you’ll have access to it all.

We’re kicking off both Thursday and Friday mornings upstairs in the Nedbank Loft with panel chats featuring some of the biggest creative minds in the industry. They’re open to everyone, so grab a seat, get inspired, and see where the conversations take you.

Then on Thursday, stick around for the Heineken All-Access Pre-Awards Mixer with Spotify – an open invite to unwind, connect, and raise a glass before the Loerie Awards kick off, access limited to venue capacity. Expect DJs spinning, drinks, and lekker vibes.

If you’re more of a morning person, we’ve got breakfast rolls waiting for you, and whether you’re the coffee type or the Bloody Mary shot type, you’ll fit right in. Later in the day, toasties hit the grill, and POPCO has even stocked up a freezer with free ice cream because we all deserve a treat.

So come through, hang out, and get spoilt. Whether you’re popping in for the talks, the mixers, the music, or just the vibe, IDIDTHAT HOUSE is your home base for Loeries week.