IDIDTHAT HOUSE will be back at the Loeries 2026

It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Just 350m from The Homecoming Centre (Loeries Base) and 650m from City Hall (Awards), the HOUSE, is right at the centre of the action.

Expect panel chats, food, drinks and good hangs, all powered by South African production companies. A place to blow off some steam and catch-up with your industry buds. Access is for IDIDTHAT company members and their brands only.

o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm

RSVP

WHAT’S HAPPENING AT IDIDTHAT HOUSE

THURS 8 OCT 2026

9AM – 10AM BREAKFAST ON THE HOUSE
Breakfast rolls, coffee & Bloody Mary shots

10AM – 11AM PANEL CHAT UPSTAIRS IN THE NEDBANK LOFT
TOPIC: Directors on Directors: Behind the craft and inside the director’s mind.
Bruno Bossi – Director at Carbon Films
Jessie Zinn – Director at Bioscope Films
Thina Zibi – Independent Director
Zee Ntuli – Director at Darling Films

12PM – 1PM PANEL CHAT IN THE NEDBANK LOFT
TOPIC: The conditions have changed, the ambition hasn’t.
Zayd Halim – Executive Producer & Managing Partner at Patriot Films
Dani Hynes – Owner and Director at Love Films TV
Katherine Jones – Senior VP at Production Practice, Publicis Groupe Africa
Dan Kaplan – Executive Producer at Bioscope Films

1PM ICE-CREAM ON THE HOUSE THANKS TO VW

3PM – 6PM ‘SHE DID THAT’ PARTY
Are you a lady or a theydy? This party is just for you!

6PM – 8PM

IDIDTHAT HOUSE welcomes everyone to hang out, grab a drink and catch up with industry buds.

FRI 9 OCT 2026

9AM – 10AM BREAKFAST ON THE HOUSE
Breakfast rolls, coffee & Bloody Mary shots

10AM – 11AM PANEL CHAT UPSTAIRS IN THE NEDBANK LOFT
TOPIC: Where’s the 40-year-old Art Director?
Fran Luckin – Co-CCO at Boundless
Carl Willoughby – CCO at TBWAHuntLascaris
Saf Sindhi – Founder & CCO at Bananas South Africa
Steph van Niekerk – ECD at TBWAHuntLascaris

11AM ICE-CREAM ON THE HOUSE THANKS TO VW

12PM – 1PM PANEL CHAT IN THE NEDBANK LOFT
TOPIC: More Content. Less Creativity?
Khensani Nobanda – Group Chief Marketing Officer at Nedbank
Brian Muguto – Head of Strategy at Publicis Media Africa
Jolene Roelofse – Founder & CEO at Fluence Africa, Head of Influencer Marketing
Xolisa Dyeshana – Chief Creative Officer at Joe Public

2PM – 6PM (INVITE ONLY) THE LEGENDARY IDIDTHAT HOUSE PARTY
Make sure to score an invite from our production company partners as they hold power over the guestlist.

6PM – 8PM
IDIDTHAT HOUSE welcomes everyone to hang out, grab a drink and catch up with industry buds.