South Africa’s One Show – all the winners & the work 2024

It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.

The One Show 2024 awards ceremony was held on May 17, 2024 in New York during Creative Week.

If you or your company worked on any of these projects and your credits are not added it means you’re not a member of IDIDTHAT, which is tragic because you are one of the best in your field and nobody knows about it. Don’t be like Van Gogh and only become famous when you’re dead, do it now! Check out our membership options or contact studio@ididthat.co to get signed up and we’ll get you and your work seen by the right people..you’re dead, do it now!

AWARDED:
Silver Pencil: Direct Marketing (Experiential | Brand Installations)
Silver Pencil: Experiential & Immersive Craft | Art Direction)
Silver Pencil: Experiential & Immersive (Brand Installations)
Merit: Out of Home (Design: Out of Home | Brand Installations)
Merit: Design (Out of Home | Brand Installations)

IDIDTHAT MEMBER CREDITS
Agency: Ogilvy South Africa
Editor: (No Member Credits)
Production Studio: (No Member Credits)
Production Company: Run Jump Fly

AWARDED:
Silver Pencil: Direct Marketing (Direct Marketing for Good)
Silver Pencil: Experiential & Immersive (Experiential & Immersive for Good)
Merit: Out of Home (Out of Home for Good)

IDIDTHAT MEMBER CREDITS:
Agency: Ogilvy South Africa
Production Company: LittleBig
Film Producer: Elmaree Bohm
Film Director: Julian Evans
Sound Design Company: (No Member Credits)

AWARDED:
Bronze Pencil:
Radio & Audio-First (Craft | Writing – Series)
Merit: Interactive & Mobile Craft (Writing )

IDIDTHAT MEMBER CREDITS

Agency: (No Member Credits)
Illustrator: (No Member Credits)
Animation Company: Sinister Studios
Animator: Christian van der Walt
Programmer/Software Development: (No Member Credits)
Film Production Company: The Star Film Co
Film Director: Tebogo Malope
Editing Company: Left Post Production
Editor: Saki Bergh
Music Composer: Adam Howard
Sound Designer: Adam Howard, Paul Theodorou, Theo Potgieter
VFX Operator: Christian van der Walt
Recording Studio: Howard Audio

AWARDED:
Merit:
Moving Image Craft & Production (Production Design)
Merit: Moving Image Craft & Production (Cinematography | Single)

IDIDTHAT MEMBER CREDITS
Agency: Accenture Song
Animation Company: The Refinery
Animator: Eddie Addinall
Cinematography: Rory O’Grady
Film Production Company: Patriot Films
Film Executive Producer: Zayd Halim
Film Director: Sam Coleman
Producer: Boris Vossgatter
Editing Company: Priest
Editor: Matthew Swanepoel
Audio Post Production Company: TheWorkRoom
Sound Designer/Engineer: Stephen Webster
VFX Operator: Rory Mark, Eddie Addinall
Production Facility: The Refinery

AWARDED:
Merit: Film & Video (TV, VOD, & Online – Over 90 Seconds – Single)
Merit: Moving Image Craft & Production (Casting)

IDIDTHAT MEMBER CREDITS
Agency: Joe Public
Animation Company: Chocolate Tribe 
Animator: Jean du Plesis
Cinematography: Adam Bentel
Film Production Company: Romance Films
Film Director: Greg Gray
Producer: Helena Woodfine
Editing Company: Deliverance Post 
Editor: Kobus Loots
Music Composer:  Elben Schutte
Music Supervisor (Licensed): James Matthes 
Sound Designer: Kyle Koekemoer 
VFX Operator: Jean du Plesis
Production Facility: Deliverance Post, Chocolate Tribe
Recording Studio: Pressure Cooker

AWARDED:
Merit:
Film & Video (TV,VOD, & Online | Over 90 Seconds – Single)

IDIDTHAT MEMBER CREDITS
Agency: (No Member Credits)
Animator: (No Member Credits)
Cinematography: (No Member Credits)
Film Production Company: (No Member Credits)
Film Director: (No Member Credits)
Editing Company: (No Member Credits)
Editor: (No Member Credits)
Sound Designer: Lorens Persson
VFX Operator: (No Member Credits)
Production Facility: (No Member Credits)
Recording Studio: Sterling Sound

AWARDED:
Merit:
Cultural Driver (Content at the Speed of Culture)

IDIDTHAT MEMBER CREDITS
Agency: TBWA Hunt Lascaris
Film Production Company: Giant Films
Director: Karien Cherry
Executive Producer: Emma Lundy, Cindy Gabriel
Producer: Jon Ronbeck
Director of Photography: Jason Prins
Production Assistant: Johannes Matila
Production Art Director: Keenan McAdam
Post Production: Strangelove
Editor: Xander Vander
Post Producer: Bevil Swartz
Grade: Nic Apostoli
Sound Company: Sterling Sound
Sound Engineer: Lorens Persson
Post Production Online/Artist: Charmaine Greyling
Casting Director: (No member credit)

AWARDED:
Merit: Music & Sound Craft (Use of Technology | AI)
Merit: Integrated / Omnichannel (Integrated | Omnichannel Campaigns for Good)
Merit: Integrated / Omnichannel (Craft | Use of Technology)
Merit: Radio & Audio-First (Radio & Audio for Good)

IDIDTHAT MEMBER CREDITS
Agency: TBWA Hunt Lascaris
Music Composer: Audio Militia
Sound Designer: Nick Argyros, Criag Hawkins, Paul Norwood, Richard Staub, Gerrick Jones, David Law
Recording Studio: Audio Militia

AWARDED:
Merit: Radio & Audio-First (Craft Writing – Series)

IDIDTHAT MEMBER CREDITS
Advertising Agency: The Odd Number
Recording Studio: (No Member Credits)
Sound Engineer: (No Member Credits)

AWARDED:
Merit:
Cinematography / Single

IDIDTHAT MEMBER CREDITS
Advertising Agency: (No Member Credits)
Director: Dave Meinert
Director of Photography: Rory O’Grady
Editor: Anthony Lee Martin
Production Company: (No Member Credits)
Post Production Company: Strangelove
Colourist: Nic Apostoli
Music/Sound Production Company: (No Member Credits)
Recording Studio: (No Member Credits)
Sound Engineer: (No Member Credits)

IDIDTHAT Directory

Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame

IDIDTHAT Featured Stories

Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.

Post house The Syndicate takes big steps with new space, growing team and top producer

Over the past year, The Syndicate has evolved from a solo-led edit suite into a fully-fledged post-production house with serious weight behind it. Now operating from a new space in Joburg on 4th Avenue in Parkhurst, with Gugu Radebe on board as producer and three additional editors on the roster, and a newly launched website, the company can confidently take on full post from offline through to grade, online, animation and sound. For a team that’s been heads-down building, that’s quite a lot to drop on the industry in one go.

Nwabisa Tolom Said That.

Nwabisa’s creative journey has taken her from Joburg to New York, San Francisco and Amsterdam, shaping how she thinks about ideas, craft and culture. Now a Creative Director at TBWA working on brands like Savanna, she brings a global perspective to the work, grounded in human behaviour and South Africa’s uniquely textured humour. In this conversation, she reflects on working across cultures, what separates a good copywriter from a great one, how she chooses collaborators, and why the ideas that scare you a little are often the ones worth fighting for.

March 16th, 2026|Tags: , |

The world needed soul saving. Director Lourens van Rensburg, Joe Public and Chicken Licken had a plan

The world is in need of soul. That was the starting point for Chicken Licken’s ‘#SoulFood2TheWorld’ campaign, which began with the slightly audacious suggestion that global soul levels are running dangerously low, and that South Africa might be uniquely qualified to intervene. If Soul Food® is what the brand sells, then why not export it? Why not flip the usual narrative and position Mzansi not as the recipient of aid, but as the provider? High time, we say! So, we got some of the creators of the campaign from Joe Public and 7Films in a room to find out how they made this work happen.

March 9th, 2026|Tags: , , , |

Incommon’s director Retang Sebeka cleans up with character-driven Handy Andy for Machine_

Incommon’s latest campaign for Handy Andy sees director Retang Sebeka take everyday household mess and push it into slightly absurd territory, turning chaos into a string of funny moments driven by nuanced comedic performances where the characters are given room to breathe. Retang’s playful, slightly offbeat tone is something we’ve spoken about before, and with this campaign, he’s now stepping confidently into performance-led storytelling.

March 6th, 2026|Tags: , |

Marketer Spotlight: Vaughan Croeser, Vice President of Marketing at The South African Breweries

There are some brands so deeply woven into our daily South African lives that they’ve become as familiar to us as rugby, boerewors, and arguing about both. When it’s your job to look after those brands, to keep them loved and relevant… well, no pressure, right? That’s exactly the world Vaughan Croeser, VP of Marketing at South African Breweries, operates in every day. In this Spotlight, we spoke to Vaughan about trusting directors, backing big ideas, judging at Cannes, and why long-term brand building still requires short-term courage.

March 6th, 2026|Tags: , , |

IDIDTHAT Monthly Craft Awards

Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.

IDIDTHAT Craft Awards July 2023

This month’s IDIDTHAT.co Craft Awards were judged by our esteemed poultry enthusiasts Nkanyezi Masango, CCO at DENTSU CREATIVE and Cindy Lee, Director at The Star Film Company. Yes, chicken reigned supreme this month as Greg Gray from ROMANCE, Adam Bentel from KrewKut & Elben Schutte feat. Martin Bergeaud from Pressure Cooker Studios clucked their way to glory 🐔🏆 Congratulations to ruling the roost team!🐣👑

IDIDTHAT Craft Awards June 2023

June’s IDIDTHAT.co Craft Awards were judged by two creative powerhouses armed with their impeccable artistic palates; Camilla Clerke, Executive Creative Director at Ogilvy South Africa & Thina Zibi, Independent Director. Thank you for lending us your fiery brilliance. Congratulations to Slim from Darling Films for being awarded Best in Craft by both judges - BOOM.

IDIDTHAT Craft Awards May 2023

This month’s IDIDTHAT.co Craft Awards were judged by the discerning eyes of Terry McKenna, ECD at The Odd Number and Zee Ntuli, Director at Darling Films. Chicken reigned supreme in May which means a big congrats to Saki Bergh from Left and Adrian from Egg Films who have proven that their art craft is a feathered triumph!