IDIDTHAT HOUSE will be back at the Loeries 2026
It’s a two-day meeting place where agencies, marketers, and production companies connect between seminars, masterclasses, and awards shows. Expect panel chats, food, drinks and good hangs, all powered by South African production companies.
o 8 & 9 OCTOBER
o THE ELECTRIC, 48 Canterbury Street, District Six, Cape Town
o Opens 9am – 8pm
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
FIND A SPECIALIST
Find a Director
Find an Editor
NEW: Find a DOP
NEW: Find a Colourist
FIND AN AGENCY
SPECIALIST SERVICES
View this Directory that features:
Drone Companies
Location Sound Services
Crew Management
Talent Management
Set Building Services
Voice Over Artists
IDIDTHAT Promotes and Connects South Africa’s Advertising, Marketing and Production Industry.
IDIDTHAT Directory
Quickly find the right people to work with by searching through our curated Directory. We make the process of sourcing South African companies to work with easy, simple and downright sexy. Basically, if you’re not listed on IDIDTHAT.co, you simply don’t exist, like Bruce Willis in that movie with the kid that sees dead people, except nobody will see you…#Shame
IDIDTHAT Featured Stories
Find out who we’re talking about. Read the latest advertising, production, and creative news. We write it so it’s not kak. Let us know if you’d like us to feature your big stories.
Why everyone thinks this Castle Lager ad is archive footage
Castle Lager’s new campaign is a tribute to the supporters who stood by Bafana Bafana through three decades of triumph, heartbreak and hope. Created by Bananas and Retroviral and directed by Paul Ward from Giant Films, the recreation is so authentic that many viewers have mistaken it for archive footage. Here's how the team brought three decades of Bafana Bafana fandom back to life.
IDIDTHAT & ACA team up for the first-ever South African Creative Showcase
More than 200 people gathered for the first-ever South African Creative Showcase where 14 agencies and their clients presented the work they hope will make South Africa proud at Cannes Lions 2026. It was a rare and wonderful sight: competitors and clients all in one room, cheering each other's work on. A rare chance for the industry to come together and get behind Team South Africa.
Meet South Africa’s Cannes Lions Jury 2026
Being invited to judge at Cannes Lions is one of the highest honours in our industry. This year, 31 South Africans help shape the festival's most important conversations, serving on both shortlisting and awarding juries across categories ranging from Titanium and Glass to Film to Media, Design, PR and a Jury President in-between. Meet the marketers, strategists, filmmakers, designers and creative leaders representing South Africa on the global stage. Thank you legends for making us proud.
Jury Duty, changing how South Africa shows up in Cannes
Last week, South Africa’s Cannes Lions jurors made a little history. For the first time, current jurors came together with former jurors and Jury Presidents for Jury Duty, a new IDIDTHAT.co and Nedbank initiative designed to share knowledge and hard-earned lessons before they step into the world’s most influential judging rooms.
Devaksha & Danike SAID THAT
Copywriter Devaksha Vallabhjee and art director Danike de Jager have spent almost a decade moving through the industry side by side, from Ogilvy to AndPeople, King James (now Accenture), Saatchi & Saatchi, Duke and now FCB. We caught up with the long-time creative partners to talk about how ideas get made, what they're looking for in director treatments, the South African work they wish they'd done, and why protecting a great idea is often the hardest part of the job.
IDIDTHAT Monthly Craft Awards
Find out who’s doing the best work in South Africa. Every month we team up with industry leaders to award South Africa’s best in Production Craft. Huge thanks to our recent guest judges who’ve taken the time to judge IDIDTHAT Craft Awards. Look how sexy they are in these black and white pictures we put up – FYI we used the ‘Inkwell’ filter.
Craft Award Results: January 2025
This month’s IDIDTHAT.co Craft Awards were judged by Verona Meyer, ECD at M&C Saatchi Abel and Mzonke Maloney, Director at Carbon Films. Congrats Directors, Thina Zibi and Thea Small, as well as DOP Josh Levi for your Best in Craft wins this month!
Craft Award Results: December 2024
This month’s IDIDTHAT.co Craft Awards were judged by Shane Forbes, Executive Creative Director at TBWA Hunt Lascaris, and Justice Mukheli, Director at Romance Films. Big congratulations to Director Bruno Bossi from Carbon Films and Editor Julian Redpath for their work on KFC ‘Cake’ and for somehow making us crave cake and fried chicken at the same time.
Craft Award Results: November 2024
This month’s IDIDTHAT.co Craft Awards were judged by the beauties Peter Little, Chief Creative Officer at Publicis Groupe Africa, and Tessa Ford, Owner & Editor at Tessa Ford Post. Big congratulations to directors Karien Cherry from Giant Films & Anton Visser from Patriot Films, true industry giants and patriots in their own right!
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IDIDTHAT Showcase
Find out whose work we are featuring. Browse through our showcases to find out who is doing what.
South Africa’s One Show Work & Winners
It’s time for The One Show results everyone! When we heard South Africa had 21 finalists this year we damn near Black Eyed Pea’d ourselves and exclaimed ‘Boom Boom Pow’. Now it’s great to see this incredible work convert. Congratulations to all of you! With over 50 countries and regions around the world entering, this is big for South Africa. Well done.
South Africa’s D&AD Work and Winners 2023
The 61st D&AD took place on 24th & 25th May 2023 in London. The Awards incorporate more than 40 categories judged by nearly 400 of the world’s leading creatives. Below you can view all the South African work that brought home those coveted Pencils and the talent behind the work. Y’all make us damn proud *group hug*
‘Work to Watch’ May 2023
Welcome to the ‘Work to Watch’ winners showcase for the first quarter of 2023, awarded by the Creative Circle. Here you can view all the work by our IDIDTHAT members and the names behind the work. Congratulations to all of you beauties!!